Three months ago, we added the most terrifying feature in Murror's history: a single button that lets users permanently delete every insight, pattern, and memory their AI companion has built about them. Months of emotional context, journaling patterns, relationship dynamics -- gone in one tap.
Our investors thought we were insane. Our product team debated it for weeks. The data team warned us we'd lose our most valuable asset: the personalization layer that makes Murror's reflections feel meaningful over time.
Many people have told me that being part of Gen Z comes with advantages we have time, energy, and plenty of opportunities to shape our careers in the AI era. And I do feel lucky to have grown up with technology, to have had early exposure and opportunities to learn and explore it.
But the AI era feels different. The shift is not only new, it s happening at lightning speed. Before I ve even fully adapted to working with AI, we re already seeing waves of layoffs where human roles are being replaced or reshaped by AI systems. And honestly, that creates uncertainty and anxiety not just for me, but for many people around us.
What are three things you re grateful for every day? Are they the same, or do they change over time?
For me, the three things I m grateful for most days are:
Having the health to keep working
Having work that I can pursue and grow with
Having a family that cares about me and supports me from behind the scenes
Of course, each day brings different moments, small wins, or reasons to feel grateful. But at the core, it often comes back to the same things: health, work, and family.
There's a pattern in AI products right now that worries me: the goal is to make AI the relationship.
AI friends. AI therapists. AI partners. The pitch is always the same humans are complicated, AI is easy. No judgment, available 24/7, infinitely patient.
There s one thing we re really good at as builders: we constantly try to improve our work and our product every single day. But an honest question I often ask myself is: do we put the same effort into updating ourselves?
At Murror, we re a small team of around five people. For me, it s important not only to improve the product, but to continuously update my mindset, skills, and learnings and share them openly with the team.
I try to communicate everything I learn, ask questions, and clarify problems as much as possible, so the product we re building becomes better, clearer, and more convincing for our users.
To do that, I try to practice a few things consistently:
Three months ago, we had a backlog full of AI features. Auto-generated mood summaries. Predictive journaling prompts. Smart scheduling for reflection sessions. Voice tone analysis. The works.
Every feature demo'd beautifully. Our team was excited. Investors loved the roadmap.
Most product teams run surveys. We did too. We'd ask things like "What features would you like to see?" or "How would you rate your experience?" And we'd get perfectly reasonable, perfectly useless answers.
The turning point for Murror came when we stopped designing around what people said they wanted and started paying attention to what they were avoiding.
A few months ago, we noticed something in our data that most product teams would panic about: a group of users who had been highly active for weeks suddenly went quiet. No crashes. No angry support tickets. They just stopped showing up.
The instinct was to win them back. Send a re-engagement email. Offer a new feature. Maybe a push notification saying "We miss you!"
