MarketFit's PH launch just concluded few hrs back (i.e. on Sep 28).

A big thanks to everyone who cheered us and gave us feedback.

We christened Sep 28 as Don t Sell. Solve Problems day and many endorsed this idea.

MarketFit is coming to PH on Sep 28.

There is a special offer just for 1-day (Sep 28) check our post on 28th.

Fun bit 1:

While developing, we spent good amount of time in making small changes from UX perspective. And users liked it.

We continued to watch after our public launch. And visiting some customers' office and quietly observing them use MarketFit, gave us a few new insights- as small as removing 2 words from an onscreen message, or enhancing the video demo so that users are able to realize 100% benefits or just changing relative position of menu items.

It's interesting how things evolve!

I was sitting at a customer office and they told how they used MarketFit at their exhibition!

Their rep or the customer himself/herself would enter pain-point/problem area in the MarketFit target context box, and get a specific solution with proof points!

This was just their third day of using MarketFit.

It's an interesting aspect of psychology.

Try telling someone directly to change a certain habit or adopt a new mindset and in 9 out 10 cases it won't work.

Now, give them a tool that makes life easy for them but subconsciously develops a certain habit -- and they will readily adopt it.

When you think of this question - Feature selling vs problem solving , think of yourself as a buyer

1. Do you want to hear about features or do you want to hear about solutions to your problems/ pain-points?

2. Do you like sellers who answer your questions instantly (& accurately) vs those who answer vaguely or ask for time to get back?

3. Do you like sellers who even bring up problem-areas/ideas that you missed & their solutions?

Customers/Prospects can ask just any questions on your sales pitch/ presentation.

So, what do you do?

1. Do you just say 'let me get back' and take time to come back?

I was at the office of a buyer who was looking to evaluate MarketFit.

The Sales Head wanted to try it out in real scenarios.

He called three of his team members from pre-sales team to his cabin.

MarketFit is launching soon.

I thought what would be a better forum than PH to get some feedback on our tagline.

We are evaluating 2 options but open to others too.

1) "Don't Sell. Solve Problems"

I was in a conversation with the CEO of an interactive Kiosks provider who was evaluating MarketFit (our product). They generated battlecards using MarketFit and were evaluating those together with me.

Their buyer had a specific pain point on accessibility and the CEO, a very seasoned guy, mentioned how their kiosks solved that issue.

The battlecard generated by MarketFit had perfectly mapped that point in a precise and concise way. However, there was an additional solution point that MarketFit added. The CEO had never thought of that selling point which really made their pitch more attractive.

Additionally, MarketFit gave him very specific case studies related to accessibility. Again, CEO hadn't been able to recollect those specific proof points and was pleased to have them handy. And it was all done in 1-minute and 1/3rd of a page.