Manu Goel

MarketFit's PH launch just concluded few hrs back (i.e. on Sep 28).

A big thanks to everyone who cheered us and gave us feedback.

We christened Sep 28 as Don t Sell. Solve Problems day and many endorsed this idea.

It's an interesting aspect of psychology.

Try telling someone directly to change a certain habit or adopt a new mindset and in 9 out 10 cases it won't work.

Now, give them a tool that makes life easy for them but subconsciously develops a certain habit -- and they will readily adopt it.

When you think of this question - Feature selling vs problem solving , think of yourself as a buyer

1. Do you want to hear about features or do you want to hear about solutions to your problems/ pain-points?

2. Do you like sellers who answer your questions instantly (& accurately) vs those who answer vaguely or ask for time to get back?

3. Do you like sellers who even bring up problem-areas/ideas that you missed & their solutions?