How MarketFit surfaced a winning point that even the CEO was missing out on?

I was in a conversation with the CEO of an interactive Kiosks provider who was evaluating MarketFit (our product). They generated battlecards using MarketFit and were evaluating those together with me.

Their buyer had a specific pain point on accessibility and the CEO, a very seasoned guy, mentioned how their kiosks solved that issue.

The battlecard generated by MarketFit had perfectly mapped that point in a precise and concise way. However, there was an additional solution point that MarketFit added. The CEO had never thought of that selling point which really made their pitch more attractive.

Additionally, MarketFit gave him very specific case studies related to accessibility. Again, CEO hadn't been able to recollect those specific proof points and was pleased to have them handy. And it was all done in 1-minute and 1/3rd of a page.

While making a sale was important but seeing that value getting delivered gave me more happiness.

We are excited as we prepare for our launch on MarketFit. Looking forward to many more such stories that will give us happiness.