Time spent on UX was applauded and it's a continuous process
While developing, we spent good amount of time in making small changes from UX perspective. And users liked it.
We continued to watch after our public launch. And visiting some customers' office and quietly observing them use MarketFit, gave us a few new insights- as small as removing 2 words from an onscreen message, or enhancing the video demo so that users are able to realize 100% benefits or just changing relative position of menu items.
We made minor changes (after ensuring that they provide consistent experience across users groups). We also rolled out new, detailed video demo on our youtube channel (Mega Impacts) 2 days back and our users really liked it.
All that effort seems so much worth when you see happiness in users' eyes.
While it's not always possible to observe users in real time but if you do get (or create) an opportunity, it leads to new insights.
Any suggestions are welcome.
Replies
Cool concept, Manu! I wonder—if UX testing had explored moving the “Generate Battlecards” component from the post-authenticated flow to the home page (above the landing content), would it have driven higher conversion into the app? I’d be curious to see how that change might impact user engagement.
@girishjammu Thanks. let me keep a note of this and discuss amongst ourselves.