Matthew Bickham

It s 2026, and web users still get bombarded by slow-loading sites, sketchy tracking scripts, and YouTube ads that interrupt every second thought.

So we did something about it.

As an ad blocker developer, I often question if it s wrong to block advertising. What ads should be blocked? What ads shouldn t be blocked? If you use a service or view a website, when is it ok to block their ads and when isn't it?

To answer this, I think the question should first be:

As an indie software business, we're constantly faced with a tough question:
Do you double down on what s working?
Or hedge your bets and build something new?

The past year at Magic Lasso Adblock, we asked ourselves that very question.