Matthew Bickham

As an indie software business, we're constantly faced with a tough question:
Do you double down on what s working?
Or hedge your bets and build something new?

The past year at Magic Lasso Adblock, we asked ourselves that very question.

Once upon a time, developing for Apple was an exciting, rewarding challenge. But lately, that relationship has soured.

Apple has transformed into a trillion-dollar giant that sees developers not as partners, but as a resource to control, extract from, and when convenient ignore.

Most apps don t make money from subscriptions. They make money from you. Your data browsing history, app usage, personal behaviour is worth cold, hard cash.

We ran the numbers for our app, Magic Lasso Adblock, and here s what we found:

• Current Subscription revenue per user: $25.50/year

• Potential Data broker revenue per user: $30+/year

• Meaning: we could more than double our profit margins overnight by selling user data.