Matthew Bickham

It s easy (and fair) to complain about subscription fatigue. But here s the take that might rub people the wrong way:

Subscriptions aren t the problem they might actually be the fix.

It s 2026, and web users still get bombarded by slow-loading sites, sketchy tracking scripts, and YouTube ads that interrupt every second thought.

So we did something about it.

As an ad blocker developer, I often question if it s wrong to block advertising. What ads should be blocked? What ads shouldn t be blocked? If you use a service or view a website, when is it ok to block their ads and when isn't it?

To answer this, I think the question should first be: