I ve noticed that the purpose of people on Product Hunt is always different. Of course, the vast majority want to become the Product of the Day, Week, Month, or Year (or win Kitty Awards).

However, some are there for the community and their success metrics may lie in something else (e.g. the number of discussions created and rated).

This feels like a hard balance, especially for products that need a bit of context.

If the landing page explains too much, it can start to feel heavy. If it explains too little, people may sign up without really understanding the problem, the use case, or why the product matters.

I ve seen products where the tool itself is good, but the first reaction is still: I don t get it yet.

For makers here, what do you try to make clear before signup, and what do you leave for users to discover inside the product?

Whenever I m about to buy something (especially something more expensive), I can be easily influenced by recommendations from people I trust and know. That might be well-known accounts on X or suggestions from friends.

Or, I go and read the reviews.

1097 days = 3 years.

That's exactly how long I've been on this platform, discovering products and new people.

One thing I keep noticing is that almost everything can feel important when you are building.

Posting content, talking to users, improving the product, replying to comments, checking analytics, fixing small bugs, testing new channels, networking, reading advice, watching competitors.

All of it can be useful.

But not all of it moves the business forward at the same stage.