Six months ago HirePilot had zero organic presence. One person handling all of marketing. No budget for writers, no appetite for agency overhead.
The answer we landed on: build a system instead of hiring.
Here is what we run today. Airtable is the content database and the trigger layer. Every piece of content lives as a row in one table. The status field drives everything. Make is the automation engine. Claude API handles generation.
Product Hunt was created specifically to showcase what you do. But let s face it, with the progress of AI, there are more and more products and you don t have time to test them all (respect to @gabe , who does this job brilliantly).
I noticed that as my following grew throughout social media, more people contacted me wanting to test products. Of course, I don t have room for everyone, and what s even more shocking is that to get to me, they want to compensate me for testing.
I've noticed that more and more founders are building their personal brand and prioritising it over building their company's brand (the company account then just reposts the founder's thoughts).