When we launched, we added a cheap $9/month tier thinking it would lower the barrier to entry. But surprisingly, most free user still stayed on free while users who would ve paid $29 jumped into the $9 bucket instead.
Looking at the usage numbers, user on the cjeapest tier actuallly had the highest support tickets and the shortest retention span.
Did removing low-tier plans help your conversion, or did it just shrink your user funnel?
There's so much out there on HOW to launch here on PH, but not so much of a discussion on whether it's worth the effort. After our launch where we took #1 product of the day, I sat down to run an analysis on whether it was worth it or not. Put all our findings here:
https://www.alpeaudio.com/post/i... Curious to hear your thoughts on this topic!
I used to give the headline over to the person who was good with words. But now I am starting to realize that this approach was wrong.
A few weeks ago, I was helping my friend create a landing page for a meal planner called PantryPal. The original headline said "Eat smarter, live better". This phrase sounded great but said absolutely nothing. Asking what the product actually did, we found out that the answer is rather simple: it creates three dinner options based on the food you already have in your kitchen. And when we came up with this description, we got the headline in no time and realized that the product cannot handle leftovers at all. One sentence on one page pointed out the gap in our product roadmap.
Yesterday, I announced that I'm getting ready to launch my MVP. For now, it'll only be a beta version, but I'm already thinking about things like pricing, plans, and all that fun stuff. Right now, these are the options on the table:
Freemium model (some features free, the rest behind a paywall)
Monthly plan ( 7)
Annual plan ( 59) with a discounted coupon
Multi-license packages
What would you criticise, change, or add to the pricing? If you know about a very good plugin I can inspire from and build my own according to it, please, drop them in the comments I want to learn from the best. My second question is about dealing with users who complain about pricing. From what I've seen while working with another app, people always seem to have something to say: "Make it free." "It's too expensive." "Do you have a discount?" And one thing I see a lot: people strongly prefer lifetime plans (should I consider one?) If you have any tips on how to handle these kinds of comments from users, I'd love to mentally prepare myself in advance. :D
The more projects and responsibilities you have, the more you try to organise your time better and accomplish as much as possible in the shortest amount of time.
Not to mention when you have a family and want to make time for your personal life too.
1. There is no such thing as too much social proof 2. The higher price, the better customers 3. Empower users, not market them 4. Talking to customers is a shortcut to success 5. Having an email list is a superpower 6. Nobody wants to book a meeting with you 7. Showing the product > Describing the product 8. Nail one acquisition channel before adding the second 9. Sell positive future, not product features 10. Your customers are the best promoters 11. Distribution is more important than the content 12. Paying customers is the true validation You can see how we implement all these rules on the landing page of MakerBox Marketing Workbook https://www.makerbox.club/workbook
