The Weekly Habit Gap: How do you retain users for non-daily SaaS?

Some software is naturally transactional people use it on Friday month ends, or during specific project sprints. But then they churn because they didn't get enough daily value.

If your product isn't a daily-active messaging or project board tool trying to force daily usage feels unnatural and forced. Yet, investors and metric dashboards always push for higher engagement frequency.

If your product isn't meant to be opened every single day, how do you engineer sticky loops or meaningful checkpoints so users don't forget you exist between use cases?