Connect with the Product Hunt community

At Product Hunt, we re on a mission to help builders find users and help users find the best new products.

We ve been at it for over a decade, and we ve accumulated a ton of data, but we ve rarely shared it with the outside world. Until now.

I d love to share a few things I figured out while preparing our Product Hunt launch - and I'd love for experienced makers and hunters to add their own advice.

Here s what I learned:

Cover video

If possible, include real people even briefly. Seeing the makers behind a product can create more trust and connection.

Because building products has become much more accessible thanks to AI, the bar has had to rise a bit, or at least the expectations have become stricter.

I built my own tool  SafeLimit, but personally, I wouldn t launch it on Product Hunt yet because it s still very basic and doesn t even have a website.

Real-time voice AI has always forced a trade-off: fast, natural, or cheap pick two. Murf AI's Falcon 2 to kills that trade-off entirely.
What it does

Falcon 2 is a real-time text-to-speech model purpose-built for voice agents receptionists, call centers, support lines, conversational AI running at $0.01/minute, about a fifth the cost of comparable models.

Hey everyone

New module shipped, and it answers one question without a terminal, a router admin page or a speed test: is my connection the problem, or is it something past my door?

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...

For solo makers, wearing every hat is almost unavoidable - developer, marketer, support, product and often designer too.

AI makes this even easier now. You can generate UI pretty quickly, but a lot of products end up relying on consistent, polished AI-generated solutions rather than something truly unique or thoughtfully designed for their specific product.

So I m curious:

Do you design the UI/UX yourself when building solo?

Still processing yesterday!

@Articos launched on Product Hunt and ended the day at #3 with 350+ upvotes.

Some context on the day: We launched alongside well-backed products @Monid @Claude by Anthropic Fable 5.1, @OpenClaw, and several from YC portfolios. Landing at #3 as a bootstrapped team was more than we expected going in.

I m not really a person who likes sharing my everyday life online =)
That s one of the reasons I m really happy to be part of the Product Hunt community.

I like being able to stay in touch with like-minded people and have everyday conversations about things we re building, learning, and interested in.
But I understand that social media is a big part of today s lifestyle, and it s absolutely great that it gives people a way to connect, share, and find each other.

So, I m curious:

Do you have social media as a maker?

Hey Product Hunt!

Murmell is now live!

Two months ago I asked here how people stay aware of what their agents are doing, and @getosmo replied with something that has been quietly rearranging my roadmap since.

I had been treating "can you undo it" as the line for when an agent should stop and ask. He took that apart. Irreversibility over-fires and under-fires, he said. It over-fires on things that cannot be undone but that nobody cares about, like the agent writing a log line. It under-fires on the ones that really hurt: a mass email to 50k users, or a migration you can only roll back after downtime. "Reversible on paper, ruinous in practice."

Building feels straightforward.

You have a problem, you open your laptop, you build, break things, fix them, ship features, repeat.

When you're a first-time founder/maker, and you're the only person using your own product, you probably overlook important things. That's why you need to test the product with as many people as possible.

The problem is that time is limited. You have to decide not only how many people will test it, but also who those people should be.

A lot has changed since our first launch!

I m curious how other makers approach this.

The more features a product has, the harder it becomes to explain it without overwhelming a new user.

Do you:

guide users step by step
give them a simple starting task
let them explore everything themselves
use videos/tutorials
hide most features until they need them
or something completely different?

Product Hunt now flags comments that are AI-generated. Honestly, I think this is a good thing.

I am attaching a screenshot below that shows how AI comments are marked.

I've always struggled with promoting my own work. It always felt a little awkward because I grew up in an environment where drawing attention to yourself wasn't really encouraged.

That's not exactly ideal when you're trying to build a business, and even less so when marketing is literally how you make a living. :D

I had Claude Code running behind a notes window. It reached a permission prompt and sat there while I kept working. I was on the same Mac the whole time.

That felt worse than missing a finished task. I was not away. The terminal was simply not where my attention was.

We re trying to expand our social media activity and be present on more platforms.

But honestly, preparing and posting the same content across different platforms eats a lot of time.

I want to keep our voice and our content, without spending hours manually editing and publishing everywhere.

So, makers and marketers:

What s in the recent tab of your AI conversations?
Doesn t matter if it s about work, coding, planning, writing, or something completely random...

Just curious what everyone is actually talking to AI about =D

Mine was about applying late to Y Combinator for Fall 2026.

To be honest, I posted the question in p/yc and got rejected there =D

StealthHound just got a little more global.

Swedish language support is now live.

Hello guys,

we are planning to implement the Murmell bots. It's an alternative to Grok bots, which can enable the multiprovider thing (using you bots with claude, codex, etc) and also make the bot durable in the cloud.

YAYYYYY 6 MONTH OF FREE MAX CODEX LETS GOOOOO

Thank you all guys for the support during yesterday launch !!!

We got 10th of the day, it's better than our previous launch (17th).

Well, after this post, they probably won t be that secret anymore.

But there are still a few things not everyone knows about: