If your business sends emails, transactional or marketing, you'll want to pay attention because this directly impacts your bottom line.

What I've observed in the last 4 years isn't good and the frustration is real.

Next month I'll be re-launching Hello Inbox on PH as a B2B email deliverability SaaS.

But, there's a back story I wanted to share with the community on how I validated the idea, and scaled to $12K MRR before deciding to build and launch a SaaS solution for my clients.

Hey PH community, looking for feedback.

Hello Inbox is an email deliverability platform helping businesses reach the inbox (think GlockApps).

Over the last 4 years I have spoken to hundreds of companies.

Here is what I learned:

I've spoken to several customers and BETA users trying to determine the correct pricing model for Hello Inbox.

Originally I thought a pay-as-you-go system was the right approach, but after speaking to a few BETA users and customers it turns out maybe that isn't the best approach because several of my features require recurring use.

Roman generals never went into battle with an untested plan. They convened a consilium a no-holds-barred council of war where officers could openly criticize strategy, expose flaws, and prevent stupid mistakes before it was too late.

I m doing the same.

If you have 20 minutes to spare today, I highly recommend you watch this talk by Rory Sutherland.

I was completely engrossed for the full 20 minutes because he delivers so many interesting insights.