Jeff Benson

Jeff Benson

Editor/writer/content guru

About

Tech journalist turned ghostwriter and editor. I help companies figure out what they want to say—and how to say it clearly.

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What makes you decide not to try a product?

There are plenty of tools that seem useful on paper, yet something makes us close the tab instantly.

Sometimes it s pricing, sometimes messaging, sometimes the onboarding feels unclear.

Often it s a gut feeling that s hard to explain.

Jeff Benson

30d ago

The House of Mouse lets in AI

Disney just announced a licensing deal with OpenAI that will allow users of OpenAI s Sora to generate short videos of its characters.

 

Just in case you ve forgotten what s in Disney s IP library, it s way more than Mickey and Goofy. It spans Marvel, Star Wars, Pixar, and a bunch of other properties. Not everything is included in the deal, though. For example, you ll get the illustrated Tony Stark, not the Robert Downey Jr. version.

Jeff Benson

1mo ago

Is the metaverse dead? Meta may cut up to 30% of metaverse group's budget

Bloomberg reported today that Meta (read: Facebook) is "considering potential budget cuts as high as 30% for the metaverse group next year." That's the same group behind the Quest VR headsets and the online VR game Horizon Worlds. During its annual budgeting sessions, CEO Mark Zuckerberg usually asks execs to identify 10% in cuts, but "the metaverse group was asked to cut deeper this year given that Meta has not seen the level of industry-wide competition over the technology that it once expected."

Now, we're old enough to remember when Zuckerberg went all in on the metaverse in 2021. He, uh, even changed the company's name.

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