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NEW from IKEA: A font made of sofas
This newsletter was brought to you byGetViktorNEW from IKEA: A font made of sofas
IKEA just introduced the “world’s comfiest font.” Why? Memes.
Earlier this week, IKEA unveiled “Soffa Sans,” a font born out of the internet memes from its digital “Design your own sofa” tool. The planner allows people to configure different sectionals, and showcases the final product in 3D. IKEA doesn’t put a limit on the size (or cost) of these online couches, so of course the internet had a field day.

So IKEA — always the *hip* brand — made a font where each letter is formed by pieces of a sofa. You can download it for free here. Want more weird fonts? We obviously have got you covered. Some to check out:
👀Airbnb Cereal
👀Pokemon-font
👀Color Dot Font
👀Saucy AF Font
👀YayText!
P.S. The first 3D type foundry launched today. 🚀

NEW POD! This week, we caught up with Seedcamp co-founder and Managing Partner Reshma Sohoni about:
🙌 How Seedcamp discovers, attracts (and retains!) hidden talent
👀 Why founder mental health has been getting more attention
🧐 Which spaces she’s most excited about investing in
Listen here. 👈
We asked 34 customers what Viktor does for them. Not one said chatbot.

They kept using words like colleague, coworker, team member. One CEO called it the glue holding their e-commerce business together, which is a lot, but also… you see why. It lives in Slack and plugs into 3,000+ tools, so instead of jumping between tabs, you just ask for the thing. Pull Stripe against HubSpot, check Sentry alerts, spin up a campaign brief, build a landing page, send a report upstairs. It all happens there.
It has already hit top 5 on Product Hunt with 130 comments, is SOC 2 certified, and your data does not train models.One user said it was the first time AI felt like a real coworker, which is either exciting or slightly concerning depending on your week.
Monday through Friday
Our ultra-fast Daily: Three takes on new products. Yesterday’s top ten launches. That’s it.