Airbnb Cereal

A new typeface that takes you from button to billboard

#4 Product of the DayMay 21, 2018

Airbnb launched a new typeface called Airbnb Cereal across its product and brand. Airbnb Cereal was created in partnership with Dalton Maag—a global font foundry—and Airbnb’s Marketing and Experience Design teams.

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Reviews

  • Pros: 

    interesting fonts

    Cons: 

    no download

    I hope there is a way to download it, on my product hunt subscription email it is said that it is free for anyone to download :(

    another false hope for today :(

    Marolop Leonardo David Siagian has never used this product.
  • Pros: 

    Beautiful typefamily, downloadable (website link under upvote button)

    Cons: 

    Brand font, cannot use it for something else than Airbnb concepts

    Don't give a bad rating because you cannot find the download quickly, or at all. Use your brains. This is actually a quality font, which should be appreciated and not given a negative recommendation because you can't find a "download" button...

    Ties Goossens has never used this product.

Discussion

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Preetesh Jain@preetesh_jain · ⚡ Product, Tech and Design at WittyPen
I don't get why this is posted on PH. If nobody can use it except Airbnb, its not a product.
Vivek Sancheti
Vivek Sancheti@evivz · Co-Founder CryptoGround.Com
@preetesh_jain I am searching this ans. Have they mentioned it anywhere on site? And yes if no one can use it except them its feature of their product and not product.
Bryce Daniel
Bryce Daniel@bryceoflife · Perpetual Side Hustler
@preetesh_jain @evivz it’s a brand font, so internal use only. You are correct, it’s a feature not a product itself.
Chris Messina@chrismessina · Product designer & entrepreneur
@preetesh_jain I disagree. Also, if you're clever, you can get the font.
Vivek Sancheti
Vivek Sancheti@evivz · Co-Founder CryptoGround.Com
@chrismessina Legally?
Chris Messina@chrismessina · Product designer & entrepreneur
@evivz ¯\_(ツ)_/¯
Chris Messina@chrismessina · Product designer & entrepreneur
That's one way to reduce the costs of licensing Circular...!
Charles Greenman
Charles Greenman@charlesgreenman · Perceptigen, Co-Founder
They mention this on the design page, but this isn't the first time Airbnb has dabbled in cereal. While drowning in credit card debt, the founders were looking for a way to make some money, so they designed cereal boxes themed around the 2008 election. They sold enough to pay off their debt and the story got them into Y Combinator.
Vivek Sancheti
Vivek Sancheti@evivz · Co-Founder CryptoGround.Com
So is this going to be available like google font for public use? Or its proprietary font which is going to be used by them only?
@ChuckReynolds
@ChuckReynolds@chuckreynolds · build & track websites. cofounder Vuurr
why is this on PH? I mean it's a beautiful typeface but if it's not available for anybody what's the point of having it on PH? link juice ftfw yo