Airbnb Cereal

A new typeface that takes you from button to billboard

#4 Product of the DayMay 21, 2018

Airbnb launched a new typeface called Airbnb Cereal across its product and brand. Airbnb Cereal was created in partnership with Dalton Maag—a global font foundry—and Airbnb’s Marketing and Experience Design teams.

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  • Pros: 

    interesting fonts


    no download

    I hope there is a way to download it, on my product hunt subscription email it is said that it is free for anyone to download :(

    another false hope for today :(

    Marolop Leonardo David Siagian has never used this product.
  • Pros: 

    Beautiful typefamily, downloadable (website link under upvote button)


    Brand font, cannot use it for something else than Airbnb concepts

    Don't give a bad rating because you cannot find the download quickly, or at all. Use your brains. This is actually a quality font, which should be appreciated and not given a negative recommendation because you can't find a "download" button...

    Ties Goossens has never used this product.


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Preetesh Jain@preetesh_jain · Head of Product Development at WittyPen
I don't get why this is posted on PH. If nobody can use it except Airbnb, its not a product.
Vivek Sancheti@evivz · Co-Founder CryptoGround.Com
@preetesh_jain I am searching this ans. Have they mentioned it anywhere on site? And yes if no one can use it except them its feature of their product and not product.
Bryce Daniel@bryceoflife · Co-Founder & CEO @ Nubko
@preetesh_jain @evivz it’s a brand font, so internal use only. You are correct, it’s a feature not a product itself.
Chris Messina@chrismessina · Product designer & entrepreneur
@preetesh_jain I disagree. Also, if you're clever, you can get the font.
Vivek Sancheti@evivz · Co-Founder CryptoGround.Com
@chrismessina Legally?
Chris Messina@chrismessina · Product designer & entrepreneur
@evivz ¯\_(ツ)_/¯
Chris Messina@chrismessina · Product designer & entrepreneur
That's one way to reduce the costs of licensing Circular...!
Charles Greenman@charlesgreenman · Perceptigen, Co-Founder
They mention this on the design page, but this isn't the first time Airbnb has dabbled in cereal. While drowning in credit card debt, the founders were looking for a way to make some money, so they designed cereal boxes themed around the 2008 election. They sold enough to pay off their debt and the story got them into Y Combinator.
Vivek Sancheti@evivz · Co-Founder CryptoGround.Com
So is this going to be available like google font for public use? Or its proprietary font which is going to be used by them only?
@ChuckReynolds@chuckreynolds · build & track websites. cofounder Vuurr
why is this on PH? I mean it's a beautiful typeface but if it's not available for anybody what's the point of having it on PH? link juice ftfw yo