We’ve covered the recent tech layoffs from companies big and small. It’s been a rough few weeks, and many startups are going into cockroach mode to survive. That often means cutting costs, reserving cash, and prioritizing revenue. With VC funding slowing down (though not as quickly as projected) startups have to be laser-focused to ride out the storm and keep investors interested. In times like these, sales can be a hail mary that adds months (or hopefully years) to a startup’s runway, and revenue begets funding. 

So how can startups increase sales? One way is to combine a great product with trustworthy testimonials to woo leads into that pipeline.

The problem is: High-quality, engaging testimonials don’t come easy. Even if you have an avid fan base, you have to put resources into mobilizing your users, capturing content, and getting it ready for your website and channels. 

Vouch strives to make getting those quality customer testimonials as easy as sending a Calendly link or scanning a QR code. It’s built to offer a simple experience for customers creating testimonials, with features like in-browser recordings, pre-written questions, recording durations, and Speaker Prompts to keep customers on track. Companies can record their own intro videos and generate testimonial links that can be shared with unlimited customers–a huge timesaver, especially for small marketing teams. Video snippets are then saved to the Vouch library and instantly available for editing and sharing via social channels.

Another in this space is StoryPrompt and both tools can be used beyond testimonials. They can boost your engagement across your org by applying them to your strategies in content creation for comms teams, community building, and recruitment.