Google+ is back…sort of

Google+ is back!

Google shut down down the failed social network earlier this month, but has decided to let Google+ live on as Google Currents — a reborn product that's still going to compete with Facebook.

Google Currents will focus on enterprise, giving employees a place to share knowledge and discuss things internally. It's primary competitors are Facebook's “Workplace” and Microsoft's “Yammer.”

For the most part, Currents looks exactly like Google+ and is now Google's second big enterprise communication tool. Google also has Google Hangout Chat, its Slack competitor.

Google+ came on the scene in 2011 as a competitive answer to Facebook proper, but it never really took off with users. A 2018 data leak that affected 5K users was the nail in the coffin for Google+.

Funny enough, this is not even the first time Google has named a product “Currents.” Currents was previously used for a magazine app that came before Google Play Newsstand, which was eventually replaced by Google News.

Google Currents also joins a long list of social enterprise tools. There's Zoho Connect, Basecamp, Monday, Winio and ActiveCollab for syncing on ongoing projects (to name a few). There's LumApps for a social 'intranet.' There's Front for sharing your inbox. There's Roadmap for planning sprints. And many, many more.

Check out Google Currents

So we’re just… talking to software now?

ElevenLabs has been the go-to for voice for a while. Now they've turned that expertise into agents that actually get things done. You set one up, it talks like a real person, listens, responds, and helps handle the task — support calls, bookings, whatever the job is. Not a demo, not a "press 1 for sales" situation. It's ready to deploy. Feels like one of those shifts where the interface quietly changes. Less typing, less clicking, more just saying what needs to happen and letting it play out.