Your next Uber could be covered in ads... and free. 🚗

Grabb-It just launched out of Y Combinator's summer batch to turn ride-sharing cars into digital billboards, with outward-facing screens that install over the backseat window. Advertisers will target ads based on the car's location, which means your ride home on Friday night could soon be pushing hangover cures (like this one).

In exchange, drivers get paid to rent their windows to advertisers. Riders won't notice much of a difference, except for the glaring LED screens before and after their ride.

But give it enough time, and soon your Uber rides might start getting cheaper as drivers subsidize driving costs with advertising revenue. If ads become profitable enough, your next ride could even be free.

If you think we're crazy, WaiveCar already rents electric cars with the first two hours free, subsidized by the large ads around the entire car.

This isn't the only company building services to support ride-sharing drivers:

🛍️ Cargo lets drivers sell snacks, gum, chargers, and headphones directly in their car from a display case that sits on the center armrest. Most drivers make an extra $100/mo. Cargo even partners with up-and-coming CPG brands to get you free samples. Hiring for 6+ positions in NY.

📺 Vugo places small televisions on the back of headrests. Riders watch ads, and drivers get paid. Hiring for 2+ positions in NY.

🚗 Wrapify pays drivers to wrap their cars with advertisements. For every mile driven, drivers get paid a flat fee. Hiring for sales.