Grabb-it Inc. turns rideshare cars into digital billboards. The company installs a small device that transforms a car window into a digital screen, displaying content visible from outside the car. Advertisers get real-time campaign tracking, including campaign reach by location.
- New source of rev for some drivers
- More distractions for all drivers
- Forcing more ads into people's lives without offering them any choice
Is this the direction we want to go as a society? I personally hate the gas stations that now force you to watch and listen to ads at the pump. But at least I can choose not to go to those gas stations. This forces advertising on everyone without giving them any choice. I know billboards do the same thing, but I don't love billboards either.
Also, this seems like it'll work against removing distractions for drivers.Colin Keogh has never used this product.
Some extra money for the drivers, though they don't say how much you can expect.
more annoying ads around you
how would like to sit behind ad-display covered window?
Yeah, let's put a screens everywhere. Well, actually don't.
This looks like a good way to make people hate your car and transport service. Before you enter the car you see the ad and after taking a seat in the back you cannot look outside because of the display panel. I wouldn't call this a great user experience.Hans-Christian Höpcke has never used this product.