Grabb-it Inc. turns rideshare cars into digital billboards. The company installs a small device that transforms a car window into a digital screen, displaying content visible from outside the car. Advertisers get real-time campaign tracking, including campaign reach by location.
Some extra money for the drivers, though they don't say how much you can expect.Cons:
more annoying ads around you
how would like to sit behind ad-display covered window?
Yeah, let's put a screens everywhere. Well, actually don't.
This looks like a good way to make people hate your car and transport service. Before you enter the car you see the ad and after taking a seat in the back you cannot look outside because of the display panel. I wouldn't call this a great user experience.Hans-Christian Höpcke has never used this product.
- New source of rev for some driversCons:
- More distractions for all drivers
- Forcing more ads into people's lives without offering them any choice
Is this the direction we want to go as a society? I personally hate the gas stations that now force you to watch and listen to ads at the pump. But at least I can choose not to go to those gas stations. This forces advertising on everyone without giving them any choice. I know billboards do the same thing, but I don't love billboards either.
Also, this seems like it'll work against removing distractions for drivers.Colin Keogh has never used this product.