What tools do small businesses use for online reputation management?

There are different aspects of reputation management. You can either push negative mentions that appear in Google down in the search results for a given keyword or act proactively and monitor the web in search of the mentions on social media and other places online. Brand24 will help you with the latter. Nobody likes negative mentions, but they will appear at some point. It's worth reacting to them as soon as possible so you could minimise the impact they can have on your business.

Great way to scan the internet and figure out what people are saying about you.

Super helpful. It also works well to track competition.

I love ahrefs. It is great to track your backlinks and social shares.

Really accurate alerts for mentions of your brand, products, or competitors.

Real time monitoring on web, social, TV and radio - the most complete solution out there (by far)!

very simple tool to track your mentions

just tested it - very good!

Not a lot of businesses realize the impact that employer brand has on their overall reputation as a company. That's where Recruitee comes in. I work with them, but I honestly think their careers site editor produces some of the coolest looking job sites out there! The folks are also really knowledgeable, so reach out anytime to talk about employer reputation tactics. Just shoot an email to hello@recruitee.com!

This is what I was referring to and was wondering if folks had other recommendations similar to this too.

It's great for tracking backlinks, social media mentions and brand monitoring. You can also see comparisons between brands.

You'll often see authors of blog posts or products chiming in on dicussions about their creations ( https://www.google.com/search?q=... ). If you want to do the same then Syften will help. And it has more advanced filters than the alternatives.