- There are different aspects of reputation management. You can either push negative mentions that appear in Google down in the search results for a given keyword or act proactively and monitor the web in search of the mentions on social media and other places online. Brand24 will help you with the latter. Nobody likes negative mentions, but they will appear at some point. It's worth reacting to them as soon as possible so you could minimise the impact they can have on your business.
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.
Great tool. It's something that can change your rankings in Google dramatically - if you use it right! Luckily, they have in-depth guides.
Great app for ongoing monitoring of your website's positioning / SEO ranking. Easy to use, even to those not very familiar with SEO.
- Really accurate alerts for mentions of your brand, products, or competitors.
- Not a lot of businesses realize the impact that employer brand has on their overall reputation as a company. That's where Recruitee comes in. I work with them, but I honestly think their careers site editor produces some of the coolest looking job sites out there! The folks are also really knowledgeable, so reach out anytime to talk about employer reputation tactics. Just shoot an email to firstname.lastname@example.org!