What tools do small businesses use for online reputation management?
- Jakub Rogalski35Community Manager at Brand24 · WrittenThere are different aspects of reputation management. You can either push negative mentions that appear in Google down in the search results for a given keyword or act proactively and monitor the web in search of the mentions on social media and other places online. Brand24 will help you with the latter. Nobody likes negative mentions, but they will appear at some point. It's worth reacting to them as soon as possible so you could minimise the impact they can have on your business.
- Mateusz KurletoTech entrepreneur and investor @Neoteric
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.
- Matt Pliszkaresearching SaaS software @ pickSaaS.com
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.
- Nikolaj Bomann MertzBlogger at The Data Dynasty · WrittenGreat way to scan the internet and figure out what people are saying about you.Laurynas AlmanisB2B SaaS Business Developer · WrittenSuper helpful. It also works well to track competition.
- I love ahrefs. It is great to track your backlinks and social shares.
Great tool. It's something that can change your rankings in Google dramatically - if you use it right! Luckily, they have in-depth guides.
- Matt Pliszkaresearching SaaS software @ pickSaaS.com
Great app for ongoing monitoring of your website's positioning / SEO ranking. Easy to use, even to those not very familiar with SEO.
- Miriam SchwabFounder & CEO, Strattic · WrittenReally accurate alerts for mentions of your brand, products, or competitors.Jonathan Costet3Marketing & Content Manager · WrittenReal time monitoring on web, social, TV and radio - the most complete solution out there (by far)!
- Matt Pliszkaresearching SaaS software @ pickSaaS.com
an effective tool for monitoring your brand's reputation online
- Matthieu GauthierHead of Marketing, Mention
love it
- Judith RatajczakOnline Marketing Manager at TimeTac GmbH · Writtenjust tested it - very good!
- Paul Shuteyev7CMO, PromoRepublic · WrittenThis free and simple tool allows to scan your Facebook page and see your reputations, score and social rates. Useful and free!
- Beth Hudson4Social Media Marketer, Recruitee · WrittenNot a lot of businesses realize the impact that employer brand has on their overall reputation as a company. That's where Recruitee comes in. I work with them, but I honestly think their careers site editor produces some of the coolest looking job sites out there! The folks are also really knowledgeable, so reach out anytime to talk about employer reputation tactics. Just shoot an email to hello@recruitee.com!
Highly recommend
- Robin SinghviEntrepreneur · WrittenThis is what I was referring to and was wondering if folks had other recommendations similar to this too.
- It's great for tracking backlinks, social media mentions and brand monitoring. You can also see comparisons between brands.
