What tools do small businesses use for online reputation management?

I've heard of Podium and Broadly, but was wondering if there are better, more cutting-edge tools to get customers to write reviews/provide feedback on Google/FB/Yelp/other local publications?
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9 recommended
  1. 24

    Keep track of your brand online.

    Jakub Rogalski
    Jakub Rogalski35Community Manager at Brand24 · Written
    There are different aspects of reputation management. You can either push negative mentions that appear in Google down in the search results for a given keyword or act proactively and monitor the web in search of the mentions on social media and other places online. Brand24 will help you with the latter. Nobody likes negative mentions, but they will appear at some point. It's worth reacting to them as soon as possible so you could minimise the impact they can have on your business.
    • Mateusz Kurleto
      Mateusz KurletoTech entrepreneur and investor @Neoteric

      A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.

    • Matt Pliszka
      Matt Pliszkaresearching SaaS software @ pickSaaS.com

      Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.

  2. 19
    Google Alerts

    Monitor the web for interesting new content (redesigned)

    Nikolaj Bomann Mertz
    Nikolaj Bomann MertzBlogger at The Data Dynasty · Written
    Great way to scan the internet and figure out what people are saying about you.
    Laurynas Almanis
    Laurynas AlmanisB2B SaaS Business Developer · Written
    Super helpful. It also works well to track competition.
  3. 19

    Count and analyze backlinks to a domain

    Dre Durr💡
    Dre Durr💡Growth is the only thing that matters · Written
    I love ahrefs. It is great to track your backlinks and social shares.
    Comments (2)Share
    • Great tool. It's something that can change your rankings in Google dramatically - if you use it right! Luckily, they have in-depth guides.

    • Matt Pliszka
      Matt Pliszkaresearching SaaS software @ pickSaaS.com

      Great app for ongoing monitoring of your website's positioning / SEO ranking. Easy to use, even to those not very familiar with SEO.

  4. 4

    Better Google alerts.

    Miriam Schwab
    Miriam SchwabFounder & CEO, Strattic · Written
    Really accurate alerts for mentions of your brand, products, or competitors.
    Jonathan Costet
    Jonathan Costet3Marketing & Content Manager · Written
    Real time monitoring on web, social, TV and radio - the most complete solution out there (by far)!
  5. Eva Spinossa
    Eva Spinossawriter and reader · Written
    very simple tool to track your mentions
    Judith Ratajczak
    Judith RatajczakOnline Marketing Manager at TimeTac GmbH · Written
    just tested it - very good!
  6. Paul Shuteyev
    Paul Shuteyev7CMO, PromoRepublic · Written
    This free and simple tool allows to scan your Facebook page and see your reputations, score and social rates. Useful and free!
  7. 3

    A fast, easy, collaborative hiring tool

    Beth Hudson
    Beth Hudson4Social Media Marketer, Recruitee · Written
    Not a lot of businesses realize the impact that employer brand has on their overall reputation as a company. That's where Recruitee comes in. I work with them, but I honestly think their careers site editor produces some of the coolest looking job sites out there! The folks are also really knowledgeable, so reach out anytime to talk about employer reputation tactics. Just shoot an email to hello@recruitee.com!
  8. This is what I was referring to and was wondering if folks had other recommendations similar to this too.
  9. It's great for tracking backlinks, social media mentions and brand monitoring. You can also see comparisons between brands.