Marketing automation

Marketing automation tools streamline lead capture, content and email campaigns, and app workflows for growth teams using AI, integrations, and no-code builders.

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Automation vs productivity in outbound - do we know what we want?

One of the more interesting things we have learned while building Causo is that people ask for automation, but what they really want is productivity. Those sound like the same thing but actually aren't.

Ask someone what they want from an AI sales tool and the answer is usually:

Just find the leads, write the emails and run the outreach for me.

But the moment the tool actually tries to do that, the questions start: where did this company come from; why does it match my ICP, is this person still working there; where did you find this information; can I change the email; has anything been sent yet?

21 comments•174 views

3mo ago

What marketing tools are people actually using?

From what I am seeing across communities, here is what the tool stack looks like right now.

The Core Stack

Email & Capture: Mailchimp for launch updates and email sequences . Carrd for quick, clean launch-specific landing pages . Pre-launch tools like LaunchBuddy and Prefundia to build a waitlist and gather early feedback before you even hit the Product Hunt button .

Social & Scheduling: Buffer or Hootsuite to keep a consistent presence across X, LinkedIn, and Threads without it taking over your entire day . Canva for generating graphics that do not look like you threw them together in five minutes .

18 comments•630 views

4mo ago

🧩 We built the workflow. It took longer than doing the work.

I keep running into the same problem with GTM tools and AI workflows.

A task looks repetitive, so we start connecting tools, defining prompts, fixing edge cases and testing automations. A few hours later, the workflow still needs supervision, and the manual version would have been faster.

The tools also add up. Enrichment, outreach, CRM, automation and AI credits can quickly become a meaningful monthly cost, before accounting for the time spent building and maintaining the setup.

I m curious how other makers approach this:

8 comments•35 views

16d ago

What email automation tool are you using right now?

5 comments•19 views

2yr ago

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