I posted a random thread on X about the cost of living in the Netherlands. Nothing about what we're building. Just genuine thoughts about life in the Netherlands.
It hit 1M+ impressions. And here's the weird part we got a ton of signups and paid users for Starnus from it. Without ever mentioning the product.
Meanwhile, my "here's what Starnus does" posts? Way less engagement.
This genuinely messed with my head. I'm sharing the actual X post below
When we launched Starnus our competitors were charging $100+/month. So we thought let's undercut them. Start at $20. Make it a no brainer.
Signups were great. Payments? Almost zero.
Here's what actually changed our MRR:
1. Cheap pricing kills trust
We added two Product Hunt badges to starnus.com.
#1 Product of the Day and #4 Product of the Week.
Feels good having them there. Thanks again to everyone who supported the launch.
For us, the useful part of Starnus is how closely prospecting and outreach sit together.
A team can start with the type of company it wants to reach, find similar accounts, add the contact and company context, and then move those prospects into outreach without rebuilding the list somewhere else.
The lookalike side is probably the part we’d spend more time with. Finding more contacts is easy now. Finding companies that actually resemble the accounts you want more of is a better problem to solve.
I’d like more control around the research and prospect-selection stage before outreach starts.
When a system is deciding which accounts are a good match, seeing why a company was selected and being able to adjust those signals would make it easier to trust the list before anything gets sent.
The existing onboarding feedback also seems fair. There’s quite a bit happening inside the product, so a clearer first-run setup would probably help new teams get to a useful campaign faster.
The usual setup would be something like Apollo or Clay for the data, then a separate tool for email or LinkedIn outreach.
That gives a team more control over each part, but it also means managing the handoffs between them.
Starnus makes more sense to us when the goal is to keep that process in one place and get a campaign moving without building the stack first.
We were using like 4 different tools just to do outbound, one to find leads, one for emails, one for LinkedIn, one for enrichment. With Strarnus, I just told it who my ideal customers are and it handles everything from there. finds the right people, sends emails and LinkedIn connections, follows up, and books meetings. The whole pipeline in one place. The setup took a couple days not months. I wish found this earlier, honestly.
More detailed onboarding
Other tools were expensive and, honestly, exhausting to manage.
been using it for about a week (generous free tier, now i'm buying Pro) and honestly impressed with how much it handles on its own. if you're spending hours every week stitching together different tools just to run outbound: warmup, lead lists, sequences, follow-ups, this pretty much replaces all of that. you describe who you're trying to reach and it takes over from there. way less manual work than the usual setup.
Hey Product Hunt 👋 I'm Khashayar, co-founder and CEO of Starnus. We built Starnus because as technical founders doing B2B sales for the first time, we were frustrated by how many tools you need just to run basic outbound , one for data, one for enrichment, one for sequences, one for tracking.
Starnus helps you find and reach your next customers on autopilot. It takes you from your ideal customer profile to booked meetings, all in one AI-powered platform.
The problem we kept running into was simple: Outbound sales requires too many tools, too much manual work, and too much budget — especially for founders and small teams just trying to build a pipeline.
That's why Starnus is built around one seamless flow: your ICP → matched prospects → outreach → meetings.
With Starnus, you can:
Bring your ICP and find lookalike prospects from millions of business records
Enrich with verified business + contact data
Generate personalized multi-channel outreach
Automate follow-up sequences
Track replies and engagement end-to-end
We made it founder-friendly from day one, plans start at just €20/month. No more spending hundreds stitching together multiple sales tools.
We're excited to share this with the PH community and would love your honest feedback. We'll be here all day answering questions.
🎁 Product Hunt launch offer: 14-day free trial, no credit card required 👉 Try Starnus: https://starnus.com/
Thanks for checking us out, and huge thanks to @chrismessina for hunting us 🙏
@khashayar_mansourizadeh1 @anthonybeauchemain That’s a great fit. Do you want to use Starnus to find more clients for your agency, or run outbound for your clients too?
Happy to do a quick call and help you set up the best way.
@anthonybeauchemain great! Happy to connect and support you. Please feel free to send me an email at k.mansourizadeh@starnustech.com
@khashayar_mansourizadeh1 Congrats on the launch. :) What enrichment data points do you offer... email, phone, company data, etc.?
@rohanrecommends thanks! when you prompt the system for full scale search + research + enrich contact info + score + messaging tips, you get 2 sets of lists, 1 for matched companies, including roughly 10-20 columns, basic info, domain, tech stack, hiring history, and all kinds of signals. For leads, again basic info, LinkedIn url, email, phone, quality, recent posts, and detailed analysis (10-20 columns again).
Congrats on the launch Ayda!
When you say “lookalike prospects,” what signals are you using? Industry + headcount + tech stack + hiring, or something else?
@byalexai Thanks aleksander,Great question! We use a combination of signals, industry, company size, location, funding stage, hiring activity, tech stack, and recent growth signals like new funding rounds or leadership changes. But the real power is that you describe your ideal customer in plain language and our AI matches against 1.3B+ profiles to find the best fits. So instead of manually setting 10 filters, you just tell it what you're looking for and it finds lookalikes automatically. Beside this, lead gen is just 1 part of the entire offering, we can then deeply research companies, people, create messages, perform complete outbound campaigns on LinkedIn and via Email and many more things. In summary, Starnus can save 10s of hours for each GTM team member.
@curiouskitty very good questions, Starnus has the ability to stay on tasks and iterate for minutes-to-hours to get the task done (short term) and set future tasks for itself and invoke itself to continue the execution (long term -> days-to-weeks & can be recurring). So in summary, it can autonomously keep executing for weeks/months, but, we recommend users to keep the execution loops to 1-2 days max, and let the main AI supervisor to check with them critical things.
Beside this, the main supervisor has strict instructions to check critical things with users before execution, such as the messages to be sent.
But at the end, Starnus is the Claude for professional work (e.g. outbound sales), which means, system is open and extremely adaptable.
How do you prevent outreach from sounding generic if it's Ai-generated? Do you use info. from the prospect's website or LinkedIn?
Hey team @khashayar_mansourizadeh1 @ayda_golahmadi congrats on the launch! Honest question - how is this different from Clay + Instantly combo? Looks so similar, but still eager to try.
@kate_ramakaieva very good point, Starnus is a true AI employee/colleague, which has an intelligent central brain (supervisor) connected to tens of specialized agents, and agents' job is to establish the bridge between Starnus and 3rd party solutions such as CRMs, apps, web search, scrapers, Instantly, Smartlead, Unipile and so on.
So in summary, we utilize all those traditional SaaS solutions, by building an agentic layer on top of them, so they are controllable with language.
What is the main point here? Removing the complexity, expensiveness and time-consuming work of handling 10s of SaaS solutions manually, and letting Starnus do all the work for you, like a professional sales employee, and more importantly, not thinking about any subscriptions.
When you upgrade even to the most basic plan (Pro) which is just 20 euros per month, still you get access to everything, all premium databases, email automation, LinkedIn automation and so on.
the ICP-to-outreach pipeline in one tool is something every founder needs. we built something similar for the email side at migma.ai and know how painful the multi-tool juggle is. curious how you handle personalization at scale without it feeling templated?
How do you track replies? Does it connect to Gmail/Outlook and auto-categorize responses?
@xanderiang For email automation, we utilize Smartlead and for now only supports Gmail mailboxes. Yes, we track the replies.
For LinkedIn, we track the connections and messages too.
We added a new feature, that allows our databases (leads lists) to track interactions on LinkedIn, even if you do outreach and connections manaully.
Thanks for the support and welcome to Pro! 🚀Super happy it’s saving you time already. If you hit any friction while scaling campaigns on Pro, just ping me, I’m around and I’ll help.