Dawid Baranowski

Over the past few months, we have been building Causo around two problems almost every early-stage founder runs into:

1. Finding the right investors and reaching out to them properly

2. Finding potential customers with a real reason to buy

Our fundraising product helps founders discover relevant VC funds and partners, research them, and run personalized outreach.

Our sales product finds companies that match a specific ICP, identifies why they may be a good fit right now, finds the right people, and drafts personalized outreach.

For a while, we were tracking the usual SaaS stuff like signups, pageviews, DAU, WAU, and retention charts. Useful to know, but none of it told us whether people were actually succeeding with Causo. So we started using PostHog properly and built our own dashboards around the things that matter for our product.

Causo now has two sides:

Causo for Fundraising has a database of 1,000+ funds and 17,000+ investors. It helps founders find the right partner at the right firm, understand why that person is relevant, and write outreach specifically for them.

Causo for Sales uses the same technology to research almost any niche live. You describe the companies you want, and it finds them, checks why they fit, identifies the right people, verifies contacts and writes the outreach.

Shameless self-promo, but we just shipped a massive update to Causo and I am genuinely proud of this one.

We spent the last few months rebuilding our VC dataset from the ground up. We now cover:

• 1,000+ venture funds

• 17,000+ investors and investment professionals

• Fund size, cheque size, stages, sectors and geographies

• Investment theses, portfolios, recent investments and latest fundraises

• Individual investor backgrounds, focus areas, career histories and past investments

• Verified emails where available

• Sources for the underlying research

• Non-investment staff separated from the people who actually make investment decisions

But the goal was never to build another giant directory or give founders a CSV and wish them luck.