Hey everyone,
We just launched Katalyst for sales teams on Salesforce.
Simple idea: reps don't hate selling, they hate the hours they lose every week feeding the CRM. Logging calls, fixing stages and close dates, writing next steps, reconstructing what happened on a deal from three weeks ago. The CRM they "quietly hate."
Most tools just made data entry slightly less painful. It's still the rep doing the work.
Deals evolve over months. Does the AI understand that a champion from March might not matter anymore in July, or is every interaction treated independently?
Katalyst
@diksha_sonthalia Love this question, it's exactly the problem we obsessed over. No, interactions aren't treated independently, that would fall apart on long deals like yours. Every call and email gets added to the deal's memory, so each new conversation is understood in light of everything that came before it, plus where the deal stands today. And your champion example touches a principle we baked right into the pipeline: facts age well, urgency doesn't. What someone told you in March is still remembered as context, but stale urgency gets dialed down instead of being pushed like nothing's changed. So the AI carries the whole story with it, but what it nudges you on reflects where the deal actually is in July. Would genuinely love to hear how it does on one of your longer deals!
Katalyst
@diksha_sonthalia Great question, and no, every interaction isn't treated independently, that would break on long deals. Each call and email joins the deal's memory, so July is understood in light of March. The principle we baked in: facts age well, urgency doesn't. Your March champion stays as context, but stale urgency gets dialed down rather than pushed like nothing changed.
As someone working in a Communications and Strategy space, does Katalyst account for constant changes and updates to a singular project or task? How does it take into consideration for the different asks from stakeholders at various points in time?
Katalyst
@anagha_nair Love this question. Short answer, yes: Katalyst treats a deal as a living thing, not a one-time entry, updating off every new call, email, and meeting, and preserving each stakeholder's ask with attribution instead of overwriting. Curious what you're picturing though, since we're Salesforce-native today, are you thinking sales opportunities or broader project and stakeholder tracking?
Katalyst
@anagha_nair Really thoughtful question. Katalyst is built specifically around sales deals rather than general projects, but the problem you're describing, one long-running thing that keeps changing shape as different people weigh in, is exactly what a deal is, so it's the core thing we handle. The way it works: every new conversation gets read against everything that came before it, not in isolation. So when a stakeholder changes an ask in week six, the AI sees that against what was said in week one, updates the record to reflect the new reality, and queues the follow-ups that fall out of the change. Nothing is ever a frozen snapshot, the current state simply evolves as the conversations do.
And each ask stays tied to the person who made it, so when three stakeholders want three different things at three different times, that history lives on the deal rather than in someone's memory. One principle we baked in that you'd probably appreciate from a comms angle: facts age well, urgency doesn't. Old information stays as context, but the AI won't keep pushing last month's priority as if nothing has moved since. If your work lives in Salesforce, this would translate directly. If not, the honest answer is we're deal-shaped today.
Katalyst
@thys_beesman The biggest challenge could be that teams are probably not okay with agents taking full control of salesforce or updating it. However, Katalyst has an agent that provides suggestions and is fully controlled so that only what needs updating gets changed.
Katalyst
@thys_beesman Building on Yajwin, the real barrier is control, not capability. Reps don't doubt the AI can update Salesforce, they doubt handing off something their number depends on. So trust is earned field by field: it suggests first, shows its reasoning, and takes on more only once it's proven accurate.
Quick question - does Katalyst prioritize which deals I should work on first? I've got 40+ opps and honestly half the time I'm guessing where to spend my day.
Katalyst
@tanay_gopal_agarwal Yes! The Katalyst agent builds intelligence on your pipeline and prioritizes deals based on size, close-date, activity, relevance and even suggests actions to take.
Katalyst
@tanay_gopal_agarwal To add, with 40+ opps the problem isn't effort, it's knowing where to point it. Katalyst ranks the list by what actually matters, size, close date, real activity, so you open your day to a prioritized view instead of guessing, plus the next action to take on each. Less staring at the pipeline, more working it.
Logged a call last week and was honestly surprised the summary hit the key objections without me editing it. The deal pattern callouts on slipping accounts are already shaping how my team plans the week.
Katalyst
@uleku9t love this 🙏 the summary landing objections without edits is exactly the bar we set, and the pattern callouts shaping your weekly planning is the whole point. means a lot to hear it's already working.
Katalyst
@uleku9t Jumping in from the build side, the objection capture is one we obsessed over, because a summary that misses the real pushback is worse than no summary. Hearing it landed clean on a live call is the best signal we can get. And the slipping account callouts driving your weekly planning is exactly the behavior we hoped to unlock. Thank you for sharing this 🙏
The post-call automation flow is really sharp. Knowing the moment you hang up the notes, fields, and follow-up are already handled feels like the kind of thing reps would actually trust instead of fighting against.
Katalyst
@kayraaksaray that moment right after you hang up is the one we obsessed over 🙏 and you nailed it, reps don't fight automation that takes work off their plate, only the kind that adds a step. appreciate you.
Katalyst
@kayraaksaray You put your finger on the whole design principle, reps only fight automation that adds a step, never the kind that clears their plate. Landing the notes, fields, and follow up the moment you hang up is exactly that, work removed, not added. Appreciate you 🙏
Pipeline hygiene is the silent killer of B2B sales teams — an agent that actually works the CRM instead of just logging into it is the right framing. How does it handle reps who don't trust automation touching their deals?
Katalyst
@medal411 Appreciate that framing 🙏 the skeptical reps are honestly who we built for. Nobody hands over control on day one, it starts in approve-mode, shows its reasoning on every write, and reps only loosen up on what it's proven on. The resistant ones tend to convert hardest once they see it get their deals right.