The best salespeople carry the whole deal in their head. Why it's really moving, what the buyer actually cares about, the reason you won the last one. Almost none of it ever makes it into the system.
So I'm curious, for the sales folks here: what's the one thing your top rep just knows that no tool has ever captured? And for the builders, do you think that's even capturable, or is it the part that stays human forever?
Katalyst 
