Divyansh Lohia

Hey everyone,

We just launched Katalyst for sales teams on Salesforce.

Simple idea: reps don't hate selling, they hate the hours they lose every week feeding the CRM. Logging calls, fixing stages and close dates, writing next steps, reconstructing what happened on a deal from three weeks ago. The CRM they "quietly hate."

Most tools just made data entry slightly less painful. It's still the rep doing the work.

The best salespeople carry the whole deal in their head. Why it's really moving, what the buyer actually cares about, the reason you won the last one. Almost none of it ever makes it into the system.

So I'm curious, for the sales folks here: what's the one thing your top rep just knows that no tool has ever captured? And for the builders, do you think that's even capturable, or is it the part that stays human forever?

This could be related to your industry, or even a side project you're working on.

Here are my 5 (I couldn't function without them):

1. Grammarly proofreading my texts, not just posts, but also client communication

2. ChatGPT / Claude mostly brainstorming, help with copy, and summarising

3. Figma I can put the basic graphics together quickly.

4. Translator sounds incredibly old-school, but English is not my mother tongue

5. Gmail and not only for communication, but also for storing ideas and sending myself email reminders for posts