Ergo, DryMerge, Scratchpad.
I've used CRM platforms for decades, including Salesforce, and while they're great systems of record, they still depend on manual updates and manual analysis.
Katalyst complements Salesforce by doing the work behind the scenes - keeping records current, surfacing buying signals, and proactively guiding me on what's happening across my pipeline. It saves me hours every week and helps me walk into customer meetings better prepared than I otherwise would have been.