What does your best rep know that your CRM never will?
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The best salespeople carry the whole deal in their head. Why it's really moving, what the buyer actually cares about, the reason you won the last one. Almost none of it ever makes it into the system.
So I'm curious, for the sales folks here: what's the one thing your top rep just knows that no tool has ever captured? And for the builders, do you think that's even capturable, or is it the part that stays human forever?
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The part that stays human is taste. You can surface that a champion went quiet, but knowing if that means dead or just busy is a gut read built over a thousand calls.
Most of it already lives in the exhaust - transcripts, threads, calendar. the gap was never the data, it's that nobody turns it into the read the rep already has in their head