Launch day reflections - what we learned building Naitly

Building Naitly taught us one thing: simplicity is harder than it looks. We kept trying to add more - more tests, more features, more analytics - until we realized what people really need is clarity. A simple plan that says, “Here’s your level. Here’s your next step.”

It sounds basic, but cutting noise and focusing on the core value took the most time. Even today, I still see small things I want to tweak.

If you’ve launched before, how do you handle that feeling of “it’s not perfect yet”? Do you push it out early or polish until the last minute?