Snap Art - Snap's augmented reality platform

Instead of awkwardly holding up your phone, imagine experiencing this through AR glasses...

Natural extension of Snapchat lenses and makes the acquisition of Zenly more strategically obvious. This has similar aspects to SuperPaint and an upcoming app, Neon, by @david_urbina. Can't wait for Spectacles v2. 😎

This could be what finally takes AR art mainstream-popular! I hope they don't announce all the locations in advance. Time for an eastAR egg hunt!

"Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. It will allow art to be pinned to specific locations in augmented reality so users can see it when they hold up their phones in the right spot." More on TechCrunch: https://techcrunch.com/2017/10/0... This looks cool.

Neat concept! The fascinating part isn't the "look at object overlaid over physical world" but rather the concept of anchoring digital information to some physical place. We'll need these kinds of platforms to define the medium, but I'd love to see some adaptation of web technology to tie digital content (URLs?) to physical locations (GPS? Beacons?) and have that exist in some openly crawlable form. You can then view that content in Snapchat, but your Siri voice-enabled assistant also knows when you're walking by that there's something anchored there and tell you more about it. As a creator, I wouldn't have to worry about integrating 5-15 emerging AR platforms, and rather allow competition further up the stack. Before that, we all have to compete at the platform stack first to really nail the medium.

Art is a great beachhead into becoming the defacto platform for Augmented attractions, I can see a lot of tourist sites being interested in sponsoring, creating, but also regulating content that is hosted on Snapchat, but viewed on their property. A lot of interesting questions to run headfirst into.

I think this concept is interesting but also hilarious. The fact that people will be gathering around an area that has something only viewable by users of Snapchat will be confusing to outsiders. It will be a different kind of interaction among users but I am looking forward to the new feature.

I like Jeff Koons. I don't like SnapChat.

Why do I feel sad after watching this? Maybe it's because instead of using their naked eyes to enjoy the sunshine and the bright blue sky and the lush green grass, I see a bunch of humans staring at their screens and getting mesmerized.

is my computer broke or does the video lack sound?