Luxury without labels.
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Do you use Italic?
What is Italic?
Luxury goods straight from the same manufacturers as your favorite brands. No logos, no markups.

Italic tech stack

We're aware of 15 technologies that Italic is built with. Italic utilizes products like Google, Stripe in their tech stack

Recent launches

Zest Enameled Cast Iron Fry Pan
The Zest Cast Iron Fry Pan was designed to be your trustworthy kitchen companion for years to come. Unlike uncoated cast iron, the enameled interior requires no extra seasoning or special care and makes clean up a breeze.
Zest Enameled Cast Iron Fry Pan image
Meet Italic — a revolutionary new membership model fulfilling the original vision of direct-to-consumer retail.
Members access 1000+ products from the same manufacturers as top brands at prices where we don't profit whatsoever. It's quality, at cost.
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6 more launches

💡 All the pro tips

Tips help users get up to speed using a product or feature
📣 Calling all experts and enthusiasts! Share your wisdom and leave a pro tip that will make a difference!