how would you price this?
I’m preparing for my Product Hunt launch and honestly, I’m stuck on the pricing strategy.
I'm building LeadSight, a sales tool that instead of just pulling from a static database, it uses (very) deep AI research to "fish" for leads based on hyper-specific signals: things like sustainability commitments, infrastructure groundbreakings, or regulatory shifts, whatever signal makes sense for the user's offering.
It will find between 2 and 5 leads per day, with recent strong signals.
The issue is that running this level of AI research for every prospect is pretty expensive. Each lead essentially costs me money in compute and tokens.
I want to keep it accessible for early-stage founders and B2B teams, but I also need to make sure I’m not losing money on every signup. I’m currently looking at a monthly model, but I’m curious what you all think:
How do you value a tool that replaces the need for a full-time lead researcher? What’s a "fair" price point for a SaaS founder to pay per month?
If I’m doing a PH launch, what kind of discount (or launch-day perk) actually moves the needle for you? Is a flat percentage off the best way to go, or should I consider something like a credit-based lifetime offer?
I’m trying to find that balance between "this is a no-brainer" and "this business is actually sustainable." Would love to hear what you guys have seen working (or failing) lately. Thanks!
Replies
This is a really good problem, and I actually think the pricing should lean into the fact that you are not selling “a bunch of leads.”
You’re selling fewer leads with stronger timing and better reasons to reach out.
That is a different category than a normal lead database. If each lead is backed by deep AI research and recent signals, I would not price it like Apollo or a scraped list. I’d price it closer to saved research time + better opportunity timing.
I’m building Traction for small businesses, and this same thing keeps coming up for us too. People don’t just need more activity. They need to know what opportunity matters right now and why.
If it were me, I’d probably test a simple monthly plan around researched lead volume, then a higher tier for custom buying signals or deeper ICP research.
Curious — are your users more excited about getting the leads, or about understanding the reason each lead is worth contacting now?
@caseygaskins Hi Casey thanks for your reply. Do you have suggestions on pricing for the Product Hunt deal? How did you approach it for your product?
To answer your question, users are mostly excited about how the quality of the signal can allow for tailored cold emailing. The more special the signal, the better the email reach-out will be.
That makes sense. If the real value is the quality of the signal and how it improves the cold email, I would not discount it too heavily just to get attention on Product Hunt.
For the PH deal, I’d probably do something like:
Founding access: 30% off for the first 6 or 12 months
or
A limited founder plan with a fixed number of deeply researched leads per month at a lower early-user price.
I’d be careful with a lifetime deal if your cost per lead is high. Lifetime deals can work for software with low marginal costs, but if every user keeps costing you compute and research time, you could accidentally sell yourself into a margin problem.
For Traction, we’re still pre-launch, but we’re thinking about it similarly: reward early users without destroying the long-term economics. So instead of making everything cheap forever, the better angle is early access, locked founding pricing, extra credits, or a generous first few months.
For LeadSight, I think the cleanest Product Hunt offer would be something like:
“Founding users get 30% off for 12 months + priority access to custom buying-signal requests.”
That gives people a reason to act now while still protecting the business.
And based on what you said, I’d make the offer less about “more leads” and more about “better-timed outreach.” Something like: fewer leads, better reasons to email, higher chance the message actually lands.