Just read this from Okiela and it is spot on for anyone running a store.

How to Calculate Your Real Inventory Carrying Cost. Turns out it is 20 to 30 percent of your inventory value every year, not just the warehouse fee.

Just dropped: The Real Cost of Processing Refunds in Ecommerce (It s 3x What You Think)

If you re building or running a store in 2026, this one s for you.

Just dropped a new blog that s hitting a little too close to home for every Shopify founder:

Why Your Shopify Reports Do Not Match Reality (5 Hidden Cost Gaps)

Because we ve all seen that beautiful margin number then wondered why the money in the bank tells a different story.

Hey PH... wrote something for the ecommerce founders nobody talks about openly enough.

"Survival Mode: What to Do When Your Ecommerce Store Is Losing Money"

Hey PH... something we don't talk about enough in ecommerce.

Just published: "Your Shopify App Stack Is Quietly Eating Your Profit"

Hey PH ... writing about something we don't talk about enough in ecommerce.

"How Inventory Quietly Kills Your Profit (Even When Sales Look Great)"

Hey PH

3-month honest update on okiela.io -- true profit analytics for Shopify merchants.

Hey Product Hunt makers & Shopify founders

I ve watched this happen too many times... founders keep scaling ads because ROAS looks okay, only to realize later the ads were quietly losing money.

I used to do the same.

Hey Product Hunt makers & Shopify founders

I ve watched this happen so many times... founders scale hard based on blended ROAS, only to find out later that some channels were dragging everything down.

Hey Product Hunt makers & Shopify founders

I ve watched this happen so many times... big discount campaigns that look amazing on the surface but quietly kill the margin.