CAC vs LTV for Ecommerce: The Two Numbers That Decide If You Survive

Just read this from Okiela and it is perfect for every beginner founder.

CAC vs LTV for Ecommerce Beginners: The Two Numbers That Decide If You Survive.

They explain both in plain English with the real example of a store going from 0.8:1 (losing money) to 1.76:1 ratio, the exact 30-minute way to calculate them from Shopify data, and the practical levers you can start using this week.

Super beginner-friendly, zero jargon, exactly what most Shopify stores need right now.

2026 bonus: CAC keeps climbing so knowing this math is more important than ever.

If you are a hunter building or scaling, give it a look and let me know what you think 👀

https://okiela.io/blog/cac-vs-ltv-for-ecommerce-beginners