Email Marketing ROI for Ecommerce: The Channel That Prints Free Profit

One thing I think ecommerce founders should look at more carefully:

email marketing ROI after profit.

Email is a powerful channel, and for good reason. It can drive repeat purchases, recover abandoned carts, and bring customers back without paying Meta or Google again.

But revenue from email is not the same as profit from email.

A campaign that pushes high-margin products at full price is very different from a campaign that moves low-margin SKUs with deep discounts and free shipping.

That’s why I like thinking about email in layers:

did it drive sales?

did those sales have healthy margin?

did returns change the picture?

did discounts eat too much?

did the customer actually become more valuable?

For Okiela, this is the kind of question I care about.

Not just “which channel drove revenue?”

But:

which channel actually left profit behind?

Read more detail: https://okiela.io/blog/email-marketing-roi-ecommerce-profit

#ProductHunt #Shopify #Ecommerce #SaaS #Profitability #Okiela