Alex Castillo

Crown™ - Shift into focus

The Crown guides you into a focused state and helps you stay there. It aligns your brainwaves in the right patterns for your optimal flow. Discover the songs that expedite your flow and help you find the zone using the Neurosity app with your Spotify account.

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Alex Castillo
Hey everyone 👋! Alex and AJ here. We are super excited to introduce our latest product: The Crown - a brain-computer interface that guides you into a flow state, and helps you stay in the zone. As software engineers, AJ and I spent many hours coding but ended up trashing a lot of code due to fatigue and lack of focus. It's amazing how fast things can change once you can quantify them! "If you cannot measure it, you cannot improve it.” - Lord Kelvin The Crown comes with an app that allows you to track your focus over time. Additionally, you can connect the Crown app to your Spotify account to let your brain activity find the music that boosts your productivity. Please share feedback, questions, and comments below!
Daryll Wong
@alexcastillo Very cool! Im a believer of the tunes that work to get your brainwaves in sync
Devin Alldrit
Very cool idea and cool product video. Development productivity definitely goes up and down with focus, I'd be curious to see how this helps boost that
AJ
@devin_alldrit1 100% i feel the same. simply knowing how to program and being in front of my computer is not enough for me to get coding done, i think I'm discovering the most consistent programmers view their productivity over the week, not the day, which allows them to ebb and flow and still achieve.
Robert Brown
If this can boost productivity, can it also signal when you should take a break and at what times of day the user experiences flow state most frequently?
AJ
@robertb right now we're laser focused on that shift into focus. Once we nail that, we'll scale to all aspects of mental health over time.
Glen Creaser
Sooo excited to give this a try. Seems very cool. Great work.
AJ
@glen_creaser yess! have you or any of your friends pre-ordered?
Glen Creaser
@andrewjaykeller Not yet - I will now though!
AJ
@glen_creaser amazing! Excited for you to give it a try in May!
Swebliss
this looks really interesting! really cool if it works! :)
AJ
@swebliss1 it does! we work with amazing neuroscientists to develop personalized AI models for each of user combined with a larger generalized model that gives a great user experience from day 1 and securely tunes to you over time.
Carlo Thissen
Seriously impressive stuff. Looking forward to follow how this evolves once you start going into more verticals next to programming!
AJ
@carlo_thissen Thanks for the support! What vertical are you in?
Carlo Thissen
@andrewjaykeller Operations/Management
Benoit Chambon
Congrats on the launch guys, looks like a very good product!
AJ
Ivica Arsic
Looks amazing, congrats on launch!
Alex Castillo
@ivica_arsic Thank you, Ivica!
Gustav Ekerot
future stuff! looks very cool. Love the landingpage and overall styling as well, congratz!
Alex Castillo
@gustav_ekerot Thank you, Gustav!
Ravi Bajnath
Where's the neuroscience? I know there are transcranial magnetic stimulation therapies that activates similar brainwave functions experienced from deep meditation, is this supposed to be it? Csikszentmihályi really emphasized that flow doesn't happen in the workplace (many reasons for that to support this notion), so is this for recreation? Also, can't you just do Hakalau meditation (fixed staring for perception dilation) to reduce left hemisphere activity for right hemisphere expansion (pre-cursor to achieving flow) instead of wearing this?
Alex Castillo
@ravi_bajnath Hi Ravi! We use EEG (Electroencephalography) to passively and indirectly influence the brain via sound. TMS directly stimulates the brain and we believe we need to understand the brain more before using more direct methods. The definition of workplace has change a bit as of recently. With many people working from home, focus and attention can be very challenging for both Neurotypicals and non-Neurotypicals. We also recommend meditation and using a brain-computer interface for Neurofeedback has proven to be very efficient.
Ravi Bajnath
@alexcastillo EEG's - got it. What stands out with the workplace vs. recreational intent underlines the problem of tapping into flow sessions. Being critically aware that putting on a hat to modify brain activity to make someone else money can inhibit successful use of the product (it's also really dubious to want to do this for a boss lol). Recreational stimulation for personal or creative work triggers flow state easier (from deeper meditative connections into consciousness via Kriya, entheogens, and nootropics).
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