Howdy ProductHunt gang! For the next 24 hours, we're offering a 15% discount on an annual Keyword Explorer subscription, exclusive to Product Hunt community members. You can go to http://mz.cm/kwePHpromo to jump on it (15% off offer ends on 5/6/2016). And if you've got feedback about the tool; I'd love to hear from you.
p.s. While you only get 2 free queries/day in the tool as a logged-out user, if you create a free Moz community account, you'll get 5 more/day.
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@randfish suggestions seem good. Though, I still miss a better targeting option for different non-english speaking countries or results, so to say. There still is a huge lack of tools like this that give back highly relevant insights for markets like Germany. I end up receiving international data, which I can deduce from to approximate German keyword prospects, but never real German data.
@andmitsch Yup. I hear you. Our suggestions outside of English aren't great yet. We'll need to add a keyword corpus language by language to get there. German is definitely high on our list though (as is Spanish).
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@randfish Just read the blog post and can't wait to use it with the team here! Thanks for continually putting out great content & tools!
Moz rules. Still the most valuable resources and tools there are to help you grow
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I am a user of Long Tail Pro and SEM Rush. Can you compare or differentiate Keyword Explorer from these two popular tools?
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@tjwise_ Hey, thanks for your question. I will try and give the best answer I can. I am very familiar with SEMRush (personally still a subscriber) but not as much Long Tail Pro.
SEMRush is hard to compare insofar as they have a lot of other stuff rather than just keywords. Their historical data is very useful, which Keyword Explorer does not have. But here are some of the things we do have going for us...
1. Likely the biggest US keyword corpus out there. We have over 2 Billion raw keywords, 500 million SERP crawled keywords and volume to match.
2. The most robust keyword-relation system out there. We use word2vec semantic models, dijkstra algorithm on related serps, and standard stem approaches. If you search for Heineken and choose "closely related topics", we uncover their brewery, top european lager competitor, and a competing dutch beer at the top of the list! Search for Roger Federer and you find Djokovic and Nadal.
3. Keyword Opportunity: This is an awesomely useful metric which predicts the % of searches that will actually result in clicks to organic. Some keywords might have millions of searches but only a small % click on the organic because of ads, images, knowledge graph, news, etc. We help you figure that out.
4. Keyword Difficulty: Our keyword difficulty metric is the best in the industry, IMHO, and has been for some time.
These are just a few of the things that Keyword Explorer gets right. I can't speak for the competitors, perhaps they have some of these to a degree.
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It's a nifty tool anyone can use to extract good insights on what people are looking for and, specially, how the are looking it up.
Great to see its finally live, it does seem like it does fill a fairly large gap in the keyword research market, will test it out when I get from Vacation next week
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@rjonesx thank you for the honest and deep answer. Long Tail Pro does have a keyword opportunity analyzer, it would be interesting to compare the outcomes. When I look KE by Moz against Long Tail Pro the very first thing that stand out is KE has a killer ux/ui, is cloud based (need to download LTP) and is less expensive. In terms of integrity of the outputs, I have not yet made any comparisons.
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@tjwise_ thanks for the extra info on LTP. I have heard good things about it so I don't doubt it is a good tool.
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