Social media without media. Moop is a social network designed to spark inspiration and combat brainrotting. List the things you're into — places, books, ideas, the small moments worth saving.
Hey Product Hunt 👋
We built moop because social media has become visual, loud, and a honeypot for brainrotting. Meanwhile, the internet’s best culture still lives and dies through lists. Best movies. Worst first-date spots. Books that changed your brain. Restaurants you’d gatekeep. Things you’d die defending.
moop is a text-only social network for lists.
You can create lists about anything, follow people for their taste, jump to new lists through shared elements, and remix lists into your own version.
The idea is simple: instead of a social graph based on likes and clicks, moop creates a the network effect through genuine taste and creativity.
We’d love feedback on three things:
1. Does the item-to-other-lists discovery loop feel intuitive?
2. What list categories would you want to see more of?
3. Does moop feel more like a social network, a discovery tool, or something else?
Thanks for checking it out! We’ll be here all day responding to comments.
@matthew_gordon Thanks! We definitely plan to add moop groops™ as a collaborative feature down the line. Our core userbase at the moment is regional (Los Angeles) and specific, niche communities that we believe have more of an interest in a sharable list app.
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@joseph_fattal what a cool idea! I personaly love the text-only approach, but to me it feels more like a discovery tool, not so much a social media. I can definitely see myself using it to organize my own lists + to follow curators and discover new places, not so much to connect to friends for example.
@denitsapenchevavaltchanova absolutely, and this is the other vertical of moop. It's like a shared Notes app. Lists can contain literally anything, so it can become a hub for creators as well as just a discovery tool for spots, foods, movies, etc...
Text-only lists? Into it. I already stash movie recs + food spots in Notes, so this clicks. The item->other lists hop made sense after a minute. Feels more discovery than social. Would love more hyper-local stuff (cheap eats, late-night spots) and “comfort rewatches.”
@alexcloudstar Thanks Alex - we definitely see it as both a discovery and a social tool, depending on the user. Encouraging curators to make content like you suggested is exactly our mission now.
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I think that concept of taste is something more people should be engaging with. AI doesn’t have taste like a human does. So understand and refining our ‘taste’ is an important human effort. Good luck
This feels so comforting and less chaotic to go through new social updates. Love the idea of simply listing things in a very minimalistic way which is very uncommon atp.
@jay_gangwar haha thank you! Not sure, but I’m sure there are names for it
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the brainrot framing is doing real positioning work here because it names the specific feeling the product is designed against. but i'd want to understand the mechanism. most social networks that promise to be different from doomscrolling still end up optimizing for engagement once they have users and engagement metrics tend to reward the same things everywhere. what's the specific design decision in moop that makes it structurally different rather than just aesthetically different
@ansari_adin Good question - and I think there's a distinction here, because I can absolutely see users spending an hour or two on moop. The idea is that without any fast videos, loud audio, flashy visuals, etc... the experience will be more similar to reading a book or flipping through a magazine. we think a lot of people trying to to disconnect from modern social media do have an appetite for this kind of experience.
The "no media" constraint is such a bold bet. Do you find that lists actually create more meaningful connections than photos do, or is it more that they attract a different type of person altogether?
@campixl Definitely - and both of these are true. We hope to convert existing social media users who want a more focused experience, and we also believe this caters to an audience that doesn't usually resonate with modern social media.
What specific behaviors or moments convinced you that people wanted a *public, social* place for lists (not just private notes/bookmarks), and what did early usage data or tests show about repeat engagement?
@curiouskitty We've been seeing a trend for a while now, where users prefer to minimalize their social media experience - they don't want to compete with flashy distractions all the time, but still want a place to share their creativity. Moop offers a platform where the "social network" is entirely based on creativity, and anyone can start scrolling/creating right away
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The idea is pretty cool. Having media in social networks sometimes can be too much. I remember when other social networks were about chat. The idea kind of reminds me of forums and BBS's.
Replies
moop
This Song Plants Trees
@joseph_fattal It's a good idea with a nice design
reminds me of BJ Novaks old app called li.st.
Maybe add collaborative lists?
How did you get your first users?
moop
@matthew_gordon Thanks! We definitely plan to add moop groops™ as a collaborative feature down the line. Our core userbase at the moment is regional (Los Angeles) and specific, niche communities that we believe have more of an interest in a sharable list app.
@joseph_fattal what a cool idea! I personaly love the text-only approach, but to me it feels more like a discovery tool, not so much a social media. I can definitely see myself using it to organize my own lists + to follow curators and discover new places, not so much to connect to friends for example.
moop
@denitsapenchevavaltchanova absolutely, and this is the other vertical of moop. It's like a shared Notes app. Lists can contain literally anything, so it can become a hub for creators as well as just a discovery tool for spots, foods, movies, etc...
Product Hunt Wrapped 2025
Text-only lists? Into it. I already stash movie recs + food spots in Notes, so this clicks. The item->other lists hop made sense after a minute. Feels more discovery than social. Would love more hyper-local stuff (cheap eats, late-night spots) and “comfort rewatches.”
moop
@alexcloudstar Thanks Alex - we definitely see it as both a discovery and a social tool, depending on the user. Encouraging curators to make content like you suggested is exactly our mission now.
This Song Plants Trees
@davem_0 tiktok algo has great taste
This feels so comforting and less chaotic to go through new social updates. Love the idea of simply listing things in a very minimalistic way which is very uncommon atp.
moop
@anushravrathi Thank you!
I like the design.
Does the design have a specific name?
moop
@jay_gangwar haha thank you! Not sure, but I’m sure there are names for it
the brainrot framing is doing real positioning work here because it names the specific feeling the product is designed against. but i'd want to understand the mechanism. most social networks that promise to be different from doomscrolling still end up optimizing for engagement once they have users and engagement metrics tend to reward the same things everywhere. what's the specific design decision in moop that makes it structurally different rather than just aesthetically different
moop
@ansari_adin Good question - and I think there's a distinction here, because I can absolutely see users spending an hour or two on moop. The idea is that without any fast videos, loud audio, flashy visuals, etc... the experience will be more similar to reading a book or flipping through a magazine. we think a lot of people trying to to disconnect from modern social media do have an appetite for this kind of experience.
minimalist phone: reduce your screentime
I love the idea. This could at least help with better focus :)
moop
@busmark_w_nika Thanks Nika! we love minimalist phone too :)
minimalist phone: reduce your screentime
@joseph_fattal Thank you <3
The "no media" constraint is such a bold bet. Do you find that lists actually create more meaningful connections than photos do, or is it more that they attract a different type of person altogether?
moop
@campixl Definitely - and both of these are true. We hope to convert existing social media users who want a more focused experience, and we also believe this caters to an audience that doesn't usually resonate with modern social media.
Product Hunt
moop
@curiouskitty We've been seeing a trend for a while now, where users prefer to minimalize their social media experience - they don't want to compete with flashy distractions all the time, but still want a place to share their creativity. Moop offers a platform where the "social network" is entirely based on creativity, and anyone can start scrolling/creating right away
The idea is pretty cool. Having media in social networks sometimes can be too much. I remember when other social networks were about chat. The idea kind of reminds me of forums and BBS's.