Social media without media. Moop is a social network designed to spark inspiration and combat brainrotting. List the things you're into — places, books, ideas, the small moments worth saving.
Hey Product Hunt 👋
We built moop because social media has become visual, loud, and a honeypot for brainrotting. Meanwhile, the internet’s best culture still lives and dies through lists. Best movies. Worst first-date spots. Books that changed your brain. Restaurants you’d gatekeep. Things you’d die defending.
moop is a text-only social network for lists.
You can create lists about anything, follow people for their taste, jump to new lists through shared elements, and remix lists into your own version.
The idea is simple: instead of a social graph based on likes and clicks, moop creates a the network effect through genuine taste and creativity.
We’d love feedback on three things:
1. Does the item-to-other-lists discovery loop feel intuitive?
2. What list categories would you want to see more of?
3. Does moop feel more like a social network, a discovery tool, or something else?
Thanks for checking it out! We’ll be here all day responding to comments.
@joseph_fattal what a cool idea! I personaly love the text-only approach, but to me it feels more like a discovery tool, not so much a social media. I can definitely see myself using it to organize my own lists + to follow curators and discover new places, not so much to connect to friends for example.
Report
I think that concept of taste is something more people should be engaging with. AI doesn’t have taste like a human does. So understand and refining our ‘taste’ is an important human effort. Good luck
Text-only lists? Into it. I already stash movie recs + food spots in Notes, so this clicks. The item->other lists hop made sense after a minute. Feels more discovery than social. Would love more hyper-local stuff (cheap eats, late-night spots) and “comfort rewatches.”
Report
This feels so comforting and less chaotic to go through new social updates. Love the idea of simply listing things in a very minimalistic way which is very uncommon atp.
Report
the brainrot framing is doing real positioning work here because it names the specific feeling the product is designed against. but i'd want to understand the mechanism. most social networks that promise to be different from doomscrolling still end up optimizing for engagement once they have users and engagement metrics tend to reward the same things everywhere. what's the specific design decision in moop that makes it structurally different rather than just aesthetically different
Replies
moop
This Song Plants Trees
@joseph_fattal It's a good idea with a nice design
reminds me of BJ Novaks old app called li.st.
Maybe add collaborative lists?
How did you get your first users?
@joseph_fattal what a cool idea! I personaly love the text-only approach, but to me it feels more like a discovery tool, not so much a social media. I can definitely see myself using it to organize my own lists + to follow curators and discover new places, not so much to connect to friends for example.
This Song Plants Trees
@davem_0 tiktok algo has great taste
Product Hunt Wrapped 2025
Text-only lists? Into it. I already stash movie recs + food spots in Notes, so this clicks. The item->other lists hop made sense after a minute. Feels more discovery than social. Would love more hyper-local stuff (cheap eats, late-night spots) and “comfort rewatches.”
This feels so comforting and less chaotic to go through new social updates. Love the idea of simply listing things in a very minimalistic way which is very uncommon atp.
the brainrot framing is doing real positioning work here because it names the specific feeling the product is designed against. but i'd want to understand the mechanism. most social networks that promise to be different from doomscrolling still end up optimizing for engagement once they have users and engagement metrics tend to reward the same things everywhere. what's the specific design decision in moop that makes it structurally different rather than just aesthetically different