Social media without media. Moop is a social network designed to spark inspiration and combat brainrotting. List the things you're into — places, books, ideas, the small moments worth saving.
Hey Product Hunt 👋
We built moop because social media has become visual, loud, and a honeypot for brainrotting. Meanwhile, the internet’s best culture still lives and dies through lists. Best movies. Worst first-date spots. Books that changed your brain. Restaurants you’d gatekeep. Things you’d die defending.
moop is a text-only social network for lists.
You can create lists about anything, follow people for their taste, jump to new lists through shared elements, and remix lists into your own version.
The idea is simple: instead of a social graph based on likes and clicks, moop creates a the network effect through genuine taste and creativity.
We’d love feedback on three things:
1. Does the item-to-other-lists discovery loop feel intuitive?
2. What list categories would you want to see more of?
3. Does moop feel more like a social network, a discovery tool, or something else?
Thanks for checking it out! We’ll be here all day responding to comments.
@matthew_gordon Thanks! We definitely plan to add moop groops™ as a collaborative feature down the line. Our core userbase at the moment is regional (Los Angeles) and specific, niche communities that we believe have more of an interest in a sharable list app.
@joseph_fattal what a cool idea! I personaly love the text-only approach, but to me it feels more like a discovery tool, not so much a social media. I can definitely see myself using it to organize my own lists + to follow curators and discover new places, not so much to connect to friends for example.
@denitsapenchevavaltchanova absolutely, and this is the other vertical of moop. It's like a shared Notes app. Lists can contain literally anything, so it can become a hub for creators as well as just a discovery tool for spots, foods, movies, etc...
What specific behaviors or moments convinced you that people wanted a *public, social* place for lists (not just private notes/bookmarks), and what did early usage data or tests show about repeat engagement?
@curiouskitty We've been seeing a trend for a while now, where users prefer to minimalize their social media experience - they don't want to compete with flashy distractions all the time, but still want a place to share their creativity. Moop offers a platform where the "social network" is entirely based on creativity, and anyone can start scrolling/creating right away
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the brainrot framing is doing real positioning work here because it names the specific feeling the product is designed against. but i'd want to understand the mechanism. most social networks that promise to be different from doomscrolling still end up optimizing for engagement once they have users and engagement metrics tend to reward the same things everywhere. what's the specific design decision in moop that makes it structurally different rather than just aesthetically different
@ansari_adin Good question - and I think there's a distinction here, because I can absolutely see users spending an hour or two on moop. The idea is that without any fast videos, loud audio, flashy visuals, etc... the experience will be more similar to reading a book or flipping through a magazine. we think a lot of people trying to to disconnect from modern social media do have an appetite for this kind of experience.
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The "no media" constraint is such a bold bet. Do you find that lists actually create more meaningful connections than photos do, or is it more that they attract a different type of person altogether?
@campixl Definitely - and both of these are true. We hope to convert existing social media users who want a more focused experience, and we also believe this caters to an audience that doesn't usually resonate with modern social media.
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How long did it take to get the first working version live?
@nithin_raju1 The first iteration actually took around 3–4 months to build. After that, we branched off, redesigned, and restructured the platform over another 2 months, which led to the version that’s currently live today.
Text-only lists? Into it. I already stash movie recs + food spots in Notes, so this clicks. The item->other lists hop made sense after a minute. Feels more discovery than social. Would love more hyper-local stuff (cheap eats, late-night spots) and “comfort rewatches.”
@alexcloudstar Thanks Alex - we definitely see it as both a discovery and a social tool, depending on the user. Encouraging curators to make content like you suggested is exactly our mission now.
moop
This Song Plants Trees
@joseph_fattal It's a good idea with a nice design
reminds me of BJ Novaks old app called li.st.
Maybe add collaborative lists?
How did you get your first users?
moop
@matthew_gordon Thanks! We definitely plan to add moop groops™ as a collaborative feature down the line. Our core userbase at the moment is regional (Los Angeles) and specific, niche communities that we believe have more of an interest in a sharable list app.
Progress AI Observability
@joseph_fattal what a cool idea! I personaly love the text-only approach, but to me it feels more like a discovery tool, not so much a social media. I can definitely see myself using it to organize my own lists + to follow curators and discover new places, not so much to connect to friends for example.
moop
@denitsapenchevavaltchanova absolutely, and this is the other vertical of moop. It's like a shared Notes app. Lists can contain literally anything, so it can become a hub for creators as well as just a discovery tool for spots, foods, movies, etc...
Product Hunt
moop
@curiouskitty We've been seeing a trend for a while now, where users prefer to minimalize their social media experience - they don't want to compete with flashy distractions all the time, but still want a place to share their creativity. Moop offers a platform where the "social network" is entirely based on creativity, and anyone can start scrolling/creating right away
the brainrot framing is doing real positioning work here because it names the specific feeling the product is designed against. but i'd want to understand the mechanism. most social networks that promise to be different from doomscrolling still end up optimizing for engagement once they have users and engagement metrics tend to reward the same things everywhere. what's the specific design decision in moop that makes it structurally different rather than just aesthetically different
moop
@ansari_adin Good question - and I think there's a distinction here, because I can absolutely see users spending an hour or two on moop. The idea is that without any fast videos, loud audio, flashy visuals, etc... the experience will be more similar to reading a book or flipping through a magazine. we think a lot of people trying to to disconnect from modern social media do have an appetite for this kind of experience.
The "no media" constraint is such a bold bet. Do you find that lists actually create more meaningful connections than photos do, or is it more that they attract a different type of person altogether?
moop
@campixl Definitely - and both of these are true. We hope to convert existing social media users who want a more focused experience, and we also believe this caters to an audience that doesn't usually resonate with modern social media.
How long did it take to get the first working version live?
moop
@nithin_raju1 It's been a month or two - but we've been going through several versions and adjusting on our end based on initial feedback
moop
@nithin_raju1 The first iteration actually took around 3–4 months to build. After that, we branched off, redesigned, and restructured the platform over another 2 months, which led to the version that’s currently live today.
Makers Page
Text-only lists? Into it. I already stash movie recs + food spots in Notes, so this clicks. The item->other lists hop made sense after a minute. Feels more discovery than social. Would love more hyper-local stuff (cheap eats, late-night spots) and “comfort rewatches.”
moop
@alexcloudstar Thanks Alex - we definitely see it as both a discovery and a social tool, depending on the user. Encouraging curators to make content like you suggested is exactly our mission now.
moop
We would love to get your feedback on one particular feature: external links.
It's been debated in our team whether or not to allow those, so that you can link an element to Google Maps, an Amazon page, a song, etc...
In its current form, do you feel like moop is lacking that? Or do you prefer the clean, internal-only scrolling experience?