The hidden cost of AI-generated content

Had an interesting conversation recently with a major cosmetics brand. They wanted AI video - legal team said no. The concern: artists whose work trained these models are filing class actions, and if the output infringes copyright, it's usually the brand that ends up liable, not the AI tool.

They ended up going with Magic. We take a hybrid approach - real footage at the core, AI on top - and for brands with legal constraints, that balance matters.

Is this on people's radar or still feels abstract? Is your legal team involved in AI content decisions yet?