How would you improve your LinkedIn if your posts had reduced reach?
Over the past week, the reach of my posts on LinkedIn has decreased significantly. One of my posts used to have 10k impressions, now it's about 500 per post.
I don't know if I can technically check my "shadowbanned" status, but I'm currently trying to find a way to get back. For example, people don't even get notifications about my posts.
So far, the following steps seem to be positive:
– using LinkedIn native features (e.g. announcement of a job posting)
– turning on the bell on my profile (notifications)
Is there any other way to get back?
Have you had any experience with this?
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I think what I would try to do is to change the type and style of posts, probably.
There's some content that easily becomes viral, and people replicating it increase their reach, too.
I've seen it with formats (for a few months, carousels became super popular and effective, but right now it seems only-text posts are also very useful), but also with style and tone of voice (everybody thought LinkedIn was a formal space until someone started using a more casual and ironic tone of voice and someone actually liked it).
You could challenge yourself to find the next new thing that will work on LinkedIn!
In general, I think it's really hard to keep track of all the changes occurring on social media platforms, and popularity is more and more fleeting. That's one reason why I don't really like social media lol
Anyway, I'm sure you'll find a way to increase your reach again, seeing what you managed to do until now :)
minimalist phone: reduce your screentime
@pamela_arienti Thank you for your insights, currently trying to post more of my photos and some are doing quite well, but I am not so comfortable to do that.
@busmark_w_nika yeah, I would feel awkward too! But I also notice I stop more to look at posts when I see people's faces (maybe not if they look too formal, but definitely when they look "casual").
Not sure you are using AI to generate content but after AI there is a content explosion and as you may already know google started not to index suspected AI generated content. Maybe Linkedin started doing something similar. Also maybe they are automatically reducing the visibility of the AI generated or suspected post.
minimalist phone: reduce your screentime
@ozgurds The thing is that I do not use AI, so I do not know what is going on :D
@busmark_w_nika is there a way that you can measure your articles performance by keywords ? Maybe there are many users in your niche who are preoducing content in your niche as well. But we will never know i guess :)
I believe LinkedIn updated their algorithm in early 2026, so now the algorithm is more AI automated relevance and expert content. They now analyse your profile, headline, experience etc and the algorithm connects your content to users interested in the topic, not just your network. Consistency in posting or commenting on topics builds presence and better reach than posting frequently about random topics and the algorithm prioritizes comments, shares, and saves over likes.
I did notice this with my posts, but from my company account page I use, I realised commenting more deep and meaningful replies to posts and posting more frequently around similar topics helped me break above 1k impressions. I also think a lot more people are trying to become "influencers" on LinkedIn now which means some posts which I posted 2-3 weeks ago start getting traction a few weeks later due to the volume of content being pushed out.
minimalist phone: reduce your screentime
@minhajulll this is actually true, many past posts started getting visibility now.
I cannot really say anything about posts visibility, but I can definitely say that a lot less people started viewing my profile over the last years - this seems to be a new trend given all the economical instability around the world
minimalist phone: reduce your screentime
@sk_uxpin but this is a sudden thing. anyway, if you have any guesses what happened, feel free to say :D
@busmark_w_nika nah, I won't even try to guess :D
Are you still facing it? if yes, you can try:
Removing all 3rd party tools from LinkedIn API access (biggest factor)
Switch to text-only posts with line breaks - no external links in post body
Add a first comment to increase engagement
Replied to every comment sooner = better.
I've been tracking my patterns trying to figure out what triggers it. I've been building something for a way to track reach drops before they compound. Will share results once I have enough data.
I suggest you to comment on others' posts, like other posts - 30 min before you post. Linkedin wants us to be active 'listeners' first before we become the 'talkers'. In short be active on linkedin/surf linkedin as much as possible whenever you are free. I think that will do wonders to your post impressions.
Consistency is key - building a genuine following on LI is 80% about consistency.
I think being active is more important now that most content is AI generated.