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@rrhoover@ianspalter@zkahn94@mikeyk Actually much more representative of what the app does. It somehow communicates the photo taking, filter applying process simply through that transition of colors across the icon. Good stuff. Guess I should read the backstory!
@rrhoover Aw man, their old icon was so.. iconic.
I feel like 2016 is the year that all of our musicians die, and that all of our favourite apps change their logos to match their brand evolution. First Medium, then uber, then Piped Piper (AGAIN) and now Instagram. Twitter will be up next.
I swear, it takes me 5 minutes just to find the uber app icon these days. I still look for the little ubiquitous u.
@rrhoover@ianspalter@zkahn94@mikeyk
Ryan, thanks for sharing the backstory post. The aspect I found most interesting is how the redesign gave the Instagram team the cover to simplify the interface and interactions.
In Ian's words, "As we reduced color and noise in the UI, we saw interaction patterns that no longer felt native on iOS and Android devices. By paring down the new interactions and using standard iOS and Android components, fonts, and patterns, people will be navigating familiar terrain."
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@rossdcurrie awesome statement - exactly what is happening
Imagine Nike would have overhauled the swoosh every time they felt they have outgrown their past "being".
Uber and Instagram logo overhauls both feel as forced as Yahoos as if they need to justify the new design relevant hires. You can change your CI without totally abandoning your visual roots ,especially in regards of such an iconic logo instagram has.
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@calc@rrhoover@ianspalter@zkahn94@mikeyk There's no defense of the old uber icon though, it was turbs. The new one is much more pleasing to the eye, but I don't generally believe in "communicating a brand" through an icon past a surface level.
@jackdweck@sethlouey It seems the design trend has started moving back to gradient from flat design. :)
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The interface and the icon are very generic. I can barely understand it's a camera. I know that Instagram is more about seeing a less about taking photos, but still, I liked the old vibe. Moreover the gradient in my opinion is too strong.
And, already I'm seeing the complainers complaining all over Facebook and Twitter. I like it. The old logo and look really was a bit long in the tooth.
And to the complainers, I would say, wait a few weeks, you'll have forgotten all about the old look by then.
Aside that I don't think a logo update and very slight redesign earns a "huntable product" nod, I have to say I don't like the logo. To me it actually looks devoid of branding. The old logo was ok, and most likely could have stood an update. Don't like the new one.
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