Color is one of the most recognizable elements of a brand's visual identity. Consistent use of color in logos, website design, and marketing materials helps create a strong and memorable brand image.

So many of us are hustling trying to get projects and ideas off the ground. We spend a lot of time contacting folks we don't know -- they may be potential advisors, customers, investors. I'm curious to hear what your best tactics are for making new connections online. One thing I like to do before approaching someone I don't know is spend time observing their behaviour on social media and understanding their interests, passions and projects. I'll try to create a compelling offer that I can couple with my ask. What are your tactics?

I'm looking for the best software to create a group chat for our beta-testers to communicate with each other? Any suggestions?

TL;DR: we're building a product to help remote teams make decisions faster and I would love your help on how to recruit beta testers. - Hey, I'm Cl ment and I work full-time at a B2B SaaS co that's been around 5 years and done well. For a number of reasons, we recently decided to pivot. It's exciting and scary. We originally wanted to build the best knowledge base tool in the world. We've hit Product Market Fit, even while competing with big guys Confluence & Notion. We've grown steadily. We have net negative churn. 90% of revenue comes from organic (word-of-mouth, SEO, product-led). A few thousand teams sign up every month. But we want do better. We want to anticipate and solve the problems that our market faces. This brings me to ask for advice. We're developing a unique product for a small, growing, market we love: async-first teams. We bet that while the pandemic forced a lot of companies into remote, we can all learn from the companies that operate with a remote-first mindest. That means fewer meetings, and less time online overall. More time on deep work, and on living your life. The first piece of the puzzle is faster decision-making. So here's where the company's at now: - We are now 100% focused on creating the best communication tool out there - We are working with beta partners to improve our new release: Discussions, a tool for making decisions and resolving problems in the flow of work. Our success will massively rely on growing our beta waitlist. We hope this will lead to a big public launch of the new version. We're looking to recruit teams of 10+ employees for our (free) beta, that are ideally software/service companies. Geography doesn't really matter since they should be async-first. These are some initiatives we focus on to grow our waitlist: - Recruit teams within our existing users - Invest a lot in content and distribution we believe unique insights about remote will help us establish our position - Launch awareness campaigns on social (product tours, screenshots, call for beta testers) - Reach out to a selected list of "top remote companies" to ask for feedback - Reach out to "remote influencers" to get visibility on podcast, blog posts, etc. ** Do any of you have experience building waitlists? Out of curiosity, is anyone here interested in giving feedback about the product?** Thanks and looking forward to discussing it with you. - Cl ment