There s still a lot of attention on flashy categories: AI agents, creator tools, social apps. At the same time, you keep hearing quiet stories about people building solid, calm businesses around very unsexy problems: invoicing for a niche industry, compliance workflows, scheduling in weird contexts, back-office tools nobody outside the niche has heard of.
I m curious whether your view of what s worth building has changed over the last few years. Would you be excited to build something deeply boring if the demand and willingness to pay were obvious? Or do you still feel pulled towards more visible, consumer-facing or hyped spaces? And for those already in boring niches, how has that choice played out in terms of users, stress and revenue?
I've been making short films for as long as I can remember.
My first short was back in middle school, where my brother and I pretended we were in Star Wars, dueling with dowel rod lightsabers. By the time I met my co-founders, Spencer and Charlie, in college, my storytelling had (I hope) evolved well past my VFX-obsessed origin story.
We met on the set of a feel-good student short I directed last fall. But this wasn t backyard filmmaking anymore. We quickly got stuck in a hellish landscape of spreadsheets. Nobody s availability lined up, everyone was overwhelmed, and it took forever to finish the film.
Hey makers! What are some of your favorite prompts to use across the AI world? I'm talking about Midjourney, ChatGPT, Stable Diffusion etc. I'd love to test some out and potentially feature some in our upcoming AI newsletter :)
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