There s still a lot of attention on flashy categories: AI agents, creator tools, social apps. At the same time, you keep hearing quiet stories about people building solid, calm businesses around very unsexy problems: invoicing for a niche industry, compliance workflows, scheduling in weird contexts, back-office tools nobody outside the niche has heard of.
I m curious whether your view of what s worth building has changed over the last few years. Would you be excited to build something deeply boring if the demand and willingness to pay were obvious? Or do you still feel pulled towards more visible, consumer-facing or hyped spaces? And for those already in boring niches, how has that choice played out in terms of users, stress and revenue?
I notice a weird pattern in myself and people around me in tech: there s always a new course, book, newsletter, or even playbook . We consume more than ever, but I m not sure we apply more than before. It feels productive to always be learning , but sometimes I wonder if it s just a smarter form of procrastination.
On the flip side, tech moves so fast that if you don t keep learning, you can fall behind quickly.Do you set a hard line where you stop researching and just execute? Or if you had to guess, what s your ratio of learning time vs doing time?
Everywhere I look, I see founders and operators investing heavily in their personal brand:
LinkedIn posts every day
X threads
Podcasts, YouTube, newsletters and substacks too
Meanwhile, their CV or portfolio gets updated maybe once a year.
I m wondering if we re heading into a world where your online signal (what you say, who engages with you, what you ship publicly) will matter more than any formal CV or resume.
Watchman AICapturing invisible B2B buyers with AI agents
