If you got a $5M investment today, how would you spend it?
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Imagine a $5M check just landed in your account today. How would you spend it?
Here's my rough split:
40% → new hires
30% → sales
30% → product, marketing, and a buffer(may we can add some fun time as well)
And the fun part: where do you think you'd waste it? 🙂
Drop your breakdown below:
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For sure i will waste a lot of money on ads.
Honestly, I’d put most of it into building something people truly want first, then into getting it in front of the right users. Maybe 50% product, 30% marketing, 15% team, and 5% buffer.
@viren9 Product-first mindset is solid, especially early on. The 50% product + 5% buffer combo shows real restraint! Have you already found a strong signal of what people truly want, or are you still in discovery mode?
Receiptor AI
As a 3-person bootstrapped team, $5M looks huge on paper, but I definitely wouldn't treat it like a lottery win.
A core belief at Receiptor is that you can build a great company staying small and efficient, so the first priority would be hiring progressively and not manically. Main focus would be:
- building out a real marketing team/system/engine: content, distribution, partnerships, ads. (60%)
- Then product, specifically to monitor AI agent performance and accelerate our roadmap toward bank reconciliation. (30%)
- A smaller slice for sales, targeting higher-ACV deals with accountants and bookkeepers. (10%)
And yes, we'd definitely waste some of it on ads and software we didn't need. That part is probably unavoidable.
@luigi_receiptorai Love the discipline here — staying lean even with $5M is the real flex! The 60% on marketing makes sense if you've already validated product-market fit. Curious — which channel has driven the most organic growth for Receiptor so far?
10% - infrastructure - soft and hard
30% - new hires
30 % - sales and marketing
20 % - product
10 % - misc and expansion