Okay, small confession. For the last few months I've been "busy" all day but somehow shipping almost nothing. Tabs open everywhere, jumping between Slack, notes, half-written docs and by 6pm I couldn't tell you what I actually finished.
Last week I stripped everything back to three things: one notes app, a timer, and physically closing Slack for 90 min blocks. First time in ages I actually felt like I made progress instead of just looking productive.
But I know I'm probably still doing this wrong. :)
So I'm curious what's the one habit or tool that genuinely keeps YOU focused?
Mine once created a reminder for a meeting that didn't exist, then flagged it three days in a row. I only caught it because I kept trying to remember who I was supposed to be meeting.
The interesting part is I still use it for the same task; I've just learned which of its confident moves to double-check. It feels a bit like working with a sharp new hire who's still finding their footing.
When did you first notice your AI agent needed a second look, and did you stop using it or just build a workaround like I did?
Not asking whether founder-led marketing works everyone seems to agree it does (in most cases). I'm asking about the resourcing side: how do you physically find the hours for it. We're currently working on a project where the brand positioning is built entirely around the founder: his experience, his story, his voice need to be at the center of the content. That means running his Instagram and LinkedIn, doing podcasts, filming reels. But his time is mostly eaten up by core business operations across other areas, so there's barely any bandwidth left for personal content Curious how others handle this: Do you (as the founder) create the content yourself, or does a team package it based on your input/briefs? Realistically, how many hours a week does founder-led marketing take if you're doing it properly, not just checking a box? What have you fully delegated (writing, editing) vs. what stays strictly yours (voice, on-camera)? Trying to figure out if this is sustainable long-term without burning the founder out, or if it's always going to be a trade-off with everything else on their plate.
