@huipin_zhang we will see how much will cost to get one contact/Lead, when 3rd party cookies will be gone, building your on CDPs will be a must, and everyone will compete for that contact collection, not sure what AI can do better, they are ways to hack the algorithms already.
@aaronoleary Agree! many marketing contents such as blogs and videos will be automatically generated. A bot that's more familiar with the product than its builders in the company is used host podcasts / webinars.
@andrewcanday Yes, AI helps inbound marketing especially contents marketing.
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@andrewcanday@huipin_zhang Not really. It stifles creativity and stops potentially good marketers from using critical thinking.
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@huipin_zhang@giles_crouch i agree to disagree... but AI will be too advanced and give much more cutting edge ideas
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Wish there comes a time, when information technology advances to a point, where it becomes possible that products compete fairly by their own merit, and not through the noise created by what we today call marketing & promotion.
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@lirian Indeed. But information technologies, like any technology, are neutral. It is how humans, through culture, shape technologies. Much marketing has been saturated and misdirected by too much data. That's the problem. Time for marketers to get creative again.
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@giles_crouch True that, but what I mean goes much further, and it might be just a dream.
Products and services that we try to sell, have:
1- the real objective "merit"
2- the "merit" that we create for them, through Marketing, Advertising & Promotions
What if somehow, someday, the information technology would automatically pick up the real "merit" of each product and promote it according to a fair formula, to all the potential customers.
I know it so far-fetched, but you got to let go your fantasy sometimes.
Money spent in marketing&promotion do not (literally) add value, like production and services do.
So every marketeer will have to be able to do data science.
Google, Meta, and other companies will have a monopoly on quality data, like psychography, but every other company will have its tracking.
The AI will select titles and images, but the content has to be written by a human. Most ads will be on the AR interface and not the internet. VR will be around and growing, but it is still not accepted by the majority.
The attribution problem will be solved, and by then, most of the algorithms in social media will be figured out, so the ad budget will be higher; also, because the depression is still around, every business is desperate to find clients willing to pay.
I also believe that more companies that do unethical marketing will be canceled. Also, the world will be divided into super tribes that meet digitally but are bound in the real world with borders. Maybe in ten years, we will see the first network state.
I foresee that sustainable business marketing, spiritual growth hacking, and customer loyalty hacking, will reach enormous levels of popularity.
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@jas801 That's horrifying. Marketing is not reductionist. Data science is reductionist and while it has its inherent values, it is not human. Marketing is about creativity, it is not a "data science" and that's why it's failing today. And will continue to do so, until it figures out where the data stops and the creativity begins.
@giles_crouch
Marketing without the human touch feels empty.
Sadly most marketeers I know assume the know people, based on their assumptions about the world.
Henceforth when you use data to understand your customer better, then apply creativity to inspire emotion, you get best of both worlds.
We are only at the beginning of this marketing paradigm.
I would argue the opposite, that most digital marketing nowadays is assumption based and therefore feels more misplaced with reality.
@giles_crouch I suspect you are afraid this data is everything paradigm.
I don’t believe we are our data; it's a small fragment of our human experience.
Ethical marketing will be further developed in the coming years.
I loathe all those marketers who only zealously pursue growth, not willing to reflect on the impact of their actions on humanity and the planet.
But I understand this consciousness level that we are already moving beyond as a society.
If you are interested in a model of how society is going to develop, which won’t be consistent progression, check out the book spiral dynamics.
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Hopefully is based on genuine facts not half baked truths or plain lies as it currently is.
Marketing tied to product metrics or customer is entitled to refund.
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AI-driven marketing in Augmented reality.
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@vladimir_rigenco That would be a nightmare. AI is algorithms. Marketing is the cultural side of business. AI would utterly kill it.
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It’ll be less about fighting for attention and more about making connection. Building community + content creation all the way
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