Stefani Sparysheva

Here s what s happening: we re living through a fundamental shift in how people discover and engage with brands online. The old playbook -> build a website, drive traffic, convert -> is being rewritten by mobile-native behaviors and micro-attention spans.

As a marketer, I ve seen this evolution firsthand. The brands winning today aren t necessarily the ones with the most sophisticated websites. They re the ones meeting their audience where they already are, with content optimized for how people actually behave online.

Networking is basically part of the job whether it s an investor coffee, a random meetup chat, or bumping into someone at a coworking space.

I used to carry stacks of printed business cards until I realized they were usually forgotten at home.

Now I just have it in my Apple wallet in a digital format (I chose wisery.io)

I used to think getting better at networking meant showing up at every event and DM ing like crazy.

Turns out, I just needed to make a small change.

I started using an e-business card (by wisery.io) at meetings, conferences, and unexpected introductions, and here s what happened - people FINALLY remembered me.