Vladimir Rigenco

Hey everyone, I m Vladimir (Zev) Rigenco a product-driven founder passionate about building AI-powered platforms that solve real-world creative and community challenges.

In the past, I built DoodLive, one of the top 3 live streaming apps on the App Store, and developed a behavior-based matchmaking engine for video games that connected players through deeper in-game compatibility. Both projects were grounded in my belief that technology should foster more human, meaningful connections.

Today, I m the founder of SimpleeCreate an AI-native content operations platform that helps enterprise marketing teams fully automate content creation, approvals, brand voice, and publishing. We re on a mission to eliminate content chaos and give teams a faster, smarter way to scale their creative output.

Fun fact: I ve logged over 4,000 hours in a flight simulator and taught myself to fly while training for my Private Pilot License
I look forward to connecting, engaging, helping with everyone in the community!

There s growing evidence that our heavy reliance on AI is reshaping how we think.

• A 2025 MIT Media Lab study found that people writing essays with ChatGPT showed significantly lower brain activity, produced less original work, and retained less of what they wrote compared to those writing manually ([Washington Post](https://www.washingtonpost.com/h...)).

• This builds on earlier work showing that people remember less when they know information is stored externally, like on a computer or the cloud ([Sparrow et al., 2011, Science](https://www.science.org/doi/10.1...)).

• A recent systematic review also found that students over-relying on AI dialogue systems showed reduced decision-making skills and weaker memory retention ([SLE Journal](https://slejournal.springeropen....)).

Even Sam Altman, CEO of OpenAI, has said:

People have a very high degree of trust in ChatGPT, which is interesting, because AI hallucinates. It should be the tech that you don t trust that much.

So I am thinking of doing a company rebrand. We are still a startup and very small, but our industry focus has shifted over the past year to 18 months since launched.

What are some things to take into consideration when doing a company rebrand and any advice how to get started?